Overview of identity/entity resolution in fraud prevention, marketing, and GenAI applications, with real-world implications.

Fraud prevention is a significant challenge for a platform like Deliveroo and this talk is all about how data science can help. I’ll talk about some of the key fraudulent behaviours we try to tackle and dive into the tricky parts – balancing stringent fraud prevention measures with a seamless user experience and the inherent difficulty in establishing ground truth for fraudulent behaviours.