In fast-moving FinTech environments, prioritising the right features isn’t just about frameworks — it’s about impact, speed, and alignment. Like many teams, we started with MoSCoW. It was simple, but it couldn’t scale with our complexity or market velocity. In this talk, I’ll walk you through why that approach failed, what we learned during our investigation, and how combining RICE with Cost of Delay helped us deliver faster, smarter, and with real business results.