In this session, we will discuss the foundational changes in the ecosystem, the implications of data insights on marketing, analytics, and measurement, and how companies are coming together to collaborate through data clean rooms in new and exciting ways to power mutually beneficial value for their businesses while preserving privacy and governance.

We will delve into the concept and key features of clean room technology and how they can be used to access more and better data for business intelligence (BI), machine learning (ML), and other data-driven initiatives. By examining real-world use cases of clean rooms in action, attendees will gain a clear understanding of the benefits they can bring to industries like CPG, retail, and media and entertainment. In addition, we will unpack the advantages of using Databricks as a clean room platform, specifically showcasing how interoperable clean rooms can be leveraged to enhance BI, ML and other compute scenarios. By the end of this session, you will be equipped with the knowledge and inspiration to explore how clean rooms can unlock new collaboration opportunities that drive better outcomes for your business and improved experiences for consumers.

Talk by: Matthew Karasick, and Anil Puliyeril

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