talk-data.com
Google Cloud Next
session
2024-04-10 at 18:45
How L’Oréal and Carrefour securely share and monetize data with BigQuery data clean rooms
Event:
Google Cloud Next '24
Speakers
Topics
Description
Data is a valuable asset, and companies increasingly want to monetize it while also maintaining a high level of privacy and security. We’ll cover a real world example of data sharing and monetization between beauty tech company L’Oréal and multi-national retailer Carrefour. Learn how BigQuery data clean rooms keep data such as sales, customer segmentations, and stocks safe while also enabling monetization opportunities with third parties. You'll learn the newest innovations in data sharing for BigQuery.
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