What happens when marketing teams spend countless hours on manual campaign analysis while missing critical market opportunities? In this session, discover how AI is transforming marketing from a cost centre into a revenue-driving powerhouse. You'll see how Snowflake's Cortex AI enables marketers to automatically classify campaign assets, analyse multimodal performance data, and generate personalised content at scale—all without waiting for post-campaign analysis. This is marketing analytics reimagined—where AI democratizes data science, accelerates decision-making, and turns every campaign into a learning opportunity that drives immediate business impact.