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Google Cloud Next demo 2024-04-11 at 18:45

Radically Rethinking AI - using marketing as case-study

Description

WPP provides a radically new framework to think about AI and how it can be used to address any friction across any supply-chain in any industry. A bold claim! They use marketing, media and communications - problems we're all familiar with - as an example. Lifting the hood on the plethora of algorithmic problems that need be orchestrated to solve this mind-boggling complex problem. Daniel showcases how this new framework to think about AI can help organizations choose the right AI's to solve, build and scale differentiated solutions. Please note: seating is limited and on a first-come, first served basis; standing areas are available

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