FinOps has evolved from visibility to optimization and now to action. As AI workloads introduce new cost complexities, organizations can no longer afford analysis paralysis or endless dashboards. Enter FinOps 3.0: a shift where cost intelligence is embedded directly into engineering workflows, insights are contextual and role specific, and automation becomes a trusted ally rather than a leap of faith. Learn how to innovate faster, smarter, and more sustainably in the cloud in this session.