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YouTube 2022-10-25 at 19:06

How to Build a Data-Driven Roadmap

Event: dbt Coalesce 2022

Speakers

Esmeralda Martinez

Director of Product & Sales Engineering · Indicative

Topics

Analytics Data Quality

Description

In this session participants will learn:

  1. How a product analytics platform can help you understand User Flows — how users are flowing in and out of certain features.

  2. The impacts that certain features can have on engagement and retention. - Understanding User and Product-Feature Usage Patterns - Quantify Impact on User Engagement - Quantify Impact on User Retention

  3. Prioritize Roadmap Features Using Data Insights

  4. Ensure insight fidelity and compliance with data quality and privacy tools that a PM can use

  5. Increase product adoption by activating user behavior data

Check the slides here: https://docs.google.com/presentation/d/1G6qIbWkzMp_IXACvuJw1oBb46BjbV7_jCeWk5P6rOlk/edit?usp=sharing

Coalesce 2023 is coming! Register for free at https://coalesce.getdbt.com/.