Everyone’s talking about GenAI. But at Big Data London, you want more than hype. 

In this session, Simon Devine (Founder of Hopton Analytics) shares how the East of England Co-op embedded GenBI – Pyramid’s generative AI tool – into their business intelligence platform to improve how decisions are made across the organisation. 

This wasn’t a flashy experiment. It was a carefully planned rollout of AI-generated explanations, natural language querying, and explainable analytics – designed to support busy operational teams, reduce report backlogs, and drive smarter decisions at scale. 

Simon will take you behind the scenes of the project: how it was planned, what hurdles had to be overcome, and the governance structures that helped it succeed. You'll hear honest reflections on what worked, what didn’t, and what they’d do differently.

 Whether you’re a data leader looking for real-world use cases, a BI owner exploring GenAI adoption, or a transformation lead trying to unlock value from your reporting stack – this session will give you practical insight, not just theory.

 Come for the lived experience. Leave with ideas you can actually use.