Marketing teams require AI agents capable of orchestrating complex campaigns with enterprise controls. This session explores Epsilon's production-ready multi-agent system built with Amazon Bedrock AgentCore for intelligent marketing campaigns. Learn to implement secure agent collaboration using AgentCore Runtime for parallel execution, Gateway for controlled data access, and Identity for granular permissions. We'll cover architectural patterns for asynchronous workflows, demonstrate personalized content generation with brand consistency, and explore real-time campaign monitoring through AgentCore Observability. You'll gain proven patterns for building autonomous marketing agents that execute multistep workflows, scale to thousands of concurrent campaigns, and maintain complete auditability.

Learn more: More AWS events: https://go.aws/3kss9CP

Subscribe: More AWS videos: http://bit.ly/2O3zS75 More AWS events videos: http://bit.ly/316g9t4

ABOUT AWS: Amazon Web Services (AWS) hosts events, both online and in-person, bringing the cloud computing community together to connect, collaborate, and learn from AWS experts. AWS is the world's most comprehensive and broadly adopted cloud platform, offering over 200 fully featured services from data centers globally. Millions of customers—including the fastest-growing startups, largest enterprises, and leading government agencies—are using AWS to lower costs, become more agile, and innovate faster.

AWSreInvent #AWSreInvent2025 #AWS