At ServiceNow, we’re not just talking about AI innovation — we’re delivering it. By harnessing the power of Databricks, we’re reimagining Go-To-Market (GTM) strategies, seamlessly integrating AI at every stage of the deal journey — from identifying high-value leads to generating hyper-personalized outreach and pitch materials. In this session, learn how we’ve slashed data processing times by over 90%, reducing workflows from an entire day to just 30 minutes with Databricks. This unprecedented speed enables us to deploy AI-driven GTM initiatives faster, empowering our sellers with real-time insights that accelerate deal velocity and drive business growth. As Agentic AI becomes a game-changer in enterprise GTM, ServiceNow and Databricks are leading the charge — paving the way for a smarter, more efficient future in AI-powered sales.