Allianz replaced its legacy campaign system with a cloud-native Campaign Data Hub (CDH) powered by Snowflake, unifying data from three core business lines onto a single, real-time platform. This modern architecture reduces costs and frees up IT resources, while empowering over 8,000 agents with on-demand customer insights and the ability to pivot campaign messaging in minutes. The result is a strategic shift from legacy complexity to data-driven growth, enabling Allianz to launch hyper-personalized campaigns at scale and drive a sharp increase in agent productivity and conversion rates.