Radical Self-Service: Synthesia’s decision-making transformation with Omni and Snowflake When Ed Mancey joined Synthesia as the first data hire, the company had no centralized data stack, conflicting KPIs, and zero self-service. Within a few months, he rolled out Omni on top of Snowflake — enabling business teams to answer their own questions and make better decisions. Now, the sales development team is improving outbound efficiency, sales managers are increasing pipeline conversion, and board reporting runs entirely in Omni. In this session, Edward Mancey will share how they scaled analytics across the business by creating clear lines of responsibility and empowering their business users to move fast and build what they need.