No one believes the marketing attribution model. Companies want clarity about how to attract and land high value customers. It’s easy to get lost trying to build an attribution model that reflects reality without lying or oversimplification. What if there was a better way? This session helps any analyst, analytics engineer, or marketing professional that has ever had to grapple with attribution or conversion analytics.

Speaker: Amanda Fioritto, Analytics Engineer, Hex

Register for Coalesce at https://coalesce.getdbt.com