Discover how T-Mobile and Deep Sync are redefining personalized marketing through the power of Databricks. Deep Sync, a leader in deterministic identity solutions, has brought its identity spine to Databricks Lakehouse, which covers over 97% of U.S. households with the most current and accurate attribute data available. T-Mobile is bringing to market for the first time a new data services business that introduces privacy-compliant, consent-based consumer data. Together, T-Mobile and Deep Sync are transforming how brands engage with consumers—enabling bespoke, hyper-personalized workflows, identity-driven insights, and closed-loop measurement through Databricks’ Multi-Party Cleanrooms. Join this session to learn how data and identity are converging to solve today’s modern marketing challenges so consumers can rediscover what it feels like to be seen, not targeted