Over the last two decades, analytics has undergone a profound transformation, reshaping not only the technology we use but also the skills that define our roles. In this session, we'll explore the natural evolution, and major paradigm shifts in the field, from the rise of webmasters to the era of storytelling and now to the age of AI mastery. Join me as we reflect on the industry's journey, the changing demands on analysts, and how we've continually adapted to stay ahead in a fast-moving digital landscape.