Nine years ago, June joined a well-known tech company and found an opportunity to strengthen trust: in the data, in the reports, and in how effective the data team could truly be. Since then, the cornerstone of her work has been building trust. June shares stories about improving data quality, aligning strategies, and advancing data literacy. Learn how trust can shape collaboration and impact across any organization, and how to become a true partner in decision-making and business growth.

We’ll dive into the debugging options offered by leading analytics vendors, providing you with a comprehensive overview of the tools available to troubleshoot, optimize, and refine your analytics implementations. By the end of the session, you’ll have a solid understanding of the various debugging options to effectively manage and improve the accuracy of your analytics setup.

How to judge the performance of marketing campaigns, who shall get the credit and how to allocate budgets? For many years Attribution was a hot topic and many questions and discussions were about how to best attribute conversions. Is this the best solution or are there others such as Marketing Mix Modelling to increase media efficiency?

After a period of relative quiet, the industry appears to be interested again in multi-armed bandits. To find the wheat from the chaff within the marketing hype, it is important to at least understand bandit basics: what they are; how they compare to AB Tests; when to use them; and how they work.

Tag Manager Italia collaborated with CNH to design and implement a global GA4-based data strategy, unifying analytics across their extensive operations. This session explores the whole project, with a focus on how advanced tools like BigQuery and Databricks enabled data centralization, while custom Power BI dashboards and privacy-compliant frameworks empowered informed decisions and enhanced marketing and business outcomes.

Historically speaking, digital analytics has focused predominantly on client-side tracking, but recent shifts in regulations, privacy and technology have driven analysts towards server-side solutions - primarily server-side tag management. While server-side solutions are starting to be more widely considered, full server-side tracking remains an underutilized opportunity. This talk unpacks the differences between client-side and server-side tracking (not tagging!), explores how server-side tracking can improve data quality, and demonstrates how integrating both approaches can elevate your behavioural data collection strategy.

With the proliferation of SaaS ELT tools many organizations don't realize that Google BigQuery offers many ways to ingest data from different platforms for free. This presentation will walk through the most important native export and data transfer mechanisms and will show how data from these platforms can be integrated to enable a comprehensive view on digital marketing efforts for an organization. Various use cases will be presented as well to generate tangible insights from this integrated data that help increase the bottom line.

In this talk, Russell will explore the realities of customer journeys, challenge common misconceptions about customer behaviour, and highlight the role of attribution and lifetime value in identifying the key factors that drive performance, all with a fresh perspective on journey and funnel design.

This session shares real-world lessons from implementing Google Analytics 4 (GA4) and integrating multi-channel data into BigQuery for an enterprise Retail Media Network. From navigating internal politics and shifting stakeholder landscapes to adapting to evolving requirements and re-scoping complex projects, this talk highlights the critical factors that can make or break large-scale analytics initiatives.

How can we serve hundreds of stakeholders in a global enterprise with a handful of team members without becoming a bottleneck? Let's dive deep into how we use the Adobe Experience Platform ecosystem and what else we have in our stack at DHL. The presentation will describe our own internal Universal Tracking Framework, its opinionated limitations, implementation and connection to how we develop our own Experience Platform Extensions to hide complexity for our stakeholders.

Overview of key trends from 2024 and forecast pivotal shifts for 2025. Importance of data quality for accurate marketing. Leveraging AI for web data measurement.

Over the past two years, we have developed (and refined) "Synthetic Users"—an innovative solution bridging privacy compliance and conversion optimization. While the product has become a huge success in delivering real value to our customers' ad performance, the journey was anything but straightforward.

The talk will provide a first-hand story of how the analytics department has developed and transformed over time alongside the growth of Semrush.

Looking for something? Whether it's a product, information, or inspiration, algorithms are anticipating your needs and delivering answers before you even know the question. Powered by LLMs and AI, these systems are redefining the activites of search and discovery - and the types of data needed to power these new feedback loops.

We have developed a framework and technology solution that can help prevent data loss when turning on consent mode. We're fully in favour of respecting user consent choices.

This session explores the rise of Lakehouse architecture and its industry-wide adoption, highlighting its ability to simplify Data Management. We’ll also examine how Large Language Models (LLMs) are transforming Data Engineering, enabling analysts to solve complex problems that once required advanced technical skills.

Ashley, Ezequiel and Matt will be your quiz masters for a fun filled night of quizzical conundrums, bragging rights, and prizes.

Over the last two decades, analytics has undergone a profound transformation, reshaping not only the technology we use but also the skills that define our roles. In this session, we'll explore the natural evolution, and major paradigm shifts in the field, from the rise of webmasters to the era of storytelling and now to the age of AI mastery. Join me as we reflect on the industry's journey, the changing demands on analysts, and how we've continually adapted to stay ahead in a fast-moving digital landscape.

The journey from setting up analytics to becoming a trusted consultant is both challenging and rewarding. In this session, you’ll learn how to transition from technical implementation to strategic advising, while navigating common career obstacles like being "overqualified" in agency roles. Practical approaches to building stronger client relationships, and making analytics an indispensable tool. Whether you’re starting your journey, refining your skills - or working with one; this talk will present something beneficial.

In an era where data drives decisions, we rarely pause to consider its environmental footprint.

In this presentation, we will explore the key strategies for effectively managing and leading a high-performing team of analysts in a remote environment. For remote teams, it is critical to prioritize the creation of a safe and inclusive environment that fosters trust and open communication. We will explore how building this foundation is key to successful remote leadership, emphasizing that while tools and technology facilitate collaboration, they should not be the starting point.

Effective data strategy goes beyond merely fulfilling a client brief or completing a checklist to audit and provide a measurement strategy. What do you do when faced with a minimal brief, and the client is unaware of what analytics can truly offer?