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Event

Superweek 2025

2025-02-01 Superweek Visit website ↗

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Superweek 2025 - Analytics conference in Hungary

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Top Topics

Analytics 22 AI/ML 6 Marketing 5 Data Quality 4 BigQuery 4 LLM 3 Google Analytics 3 Data Collection 2 Funnel 1 GenAI 1 GTM 1 MMM 1 Power BI 1 SaaS 1 BI 1

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Julien Coquet 2 Marie Fenner 2 Doug Hall 1 Steen Rasmussen 1 Matt Gershoff 1 Krista Seiden 1 Astrid Illum 1 David Vallejo 1 Fred Pike 1 Ibrahim Elawadi 1 Russell McAthy 1 Thomas Tauchner 1

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ATTRIBUTION AND / OR MARKETING MIX MODELLING - AN OVERVIEW

2025-02-01
talk
Timo Aden
Marketing MMM

How to judge the performance of marketing campaigns, who shall get the credit and how to allocate budgets? For many years Attribution was a hot topic and many questions and discussions were about how to best attribute conversions. Is this the best solution or are there others such as Marketing Mix Modelling to increase media efficiency?