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Event

Superweek 2025

2025-02-01 Superweek Visit website ↗

Activities tracked

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Superweek 2025 - Analytics conference in Hungary

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Top Topics

Analytics 22 AI/ML 6 Marketing 5 Data Quality 4 BigQuery 4 LLM 3 Google Analytics 3 Data Collection 2 Funnel 1 GenAI 1 GTM 1 MMM 1 Power BI 1 SaaS 1 BI 1

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Julien Coquet 2 Marie Fenner 2 Doug Hall 1 Steen Rasmussen 1 Matt Gershoff 1 Krista Seiden 1 Astrid Illum 1 David Vallejo 1 Fred Pike 1 Ibrahim Elawadi 1 Russell McAthy 1 Thomas Tauchner 1

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BUILDING A GA4-DRIVEN DATA STRATEGY FOR A GLOBAL LEADER IN AGRICULTURE

2025-02-01
talk
Roberto Guiotto (Tag Manager Italia)
Analytics BI BigQuery Databricks Google Analytics Marketing

Tag Manager Italia collaborated with CNH to design and implement a global GA4-based data strategy, unifying analytics across their extensive operations. This session explores the whole project, with a focus on how advanced tools like BigQuery and Databricks enabled data centralization, while custom Power BI dashboards and privacy-compliant frameworks empowered informed decisions and enhanced marketing and business outcomes.