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Event

Superweek 2025

2025-02-01 Superweek Visit website ↗

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Superweek 2025 - Analytics conference in Hungary

Filtering by: Krista Seiden ×

Top Topics

Analytics 22 AI/ML 6 Marketing 5 Data Quality 4 BigQuery 4 LLM 3 Google Analytics 3 Data Collection 2 Funnel 1 GenAI 1 GTM 1 MMM 1 Power BI 1 SaaS 1 BI 1

Top Speakers

Julien Coquet 2 Marie Fenner 2 Doug Hall 1 Steen Rasmussen 1 Matt Gershoff 1 Krista Seiden 1 Astrid Illum 1 David Vallejo 1 Fred Pike 1 Ibrahim Elawadi 1 Russell McAthy 1 Thomas Tauchner 1

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DATA AT SCALE: LESSONS LEARNED FROM BUILDING ANALYTICS PROJECTS ACROSS TEAMS, TOOLS, AND TIMELINES

2025-02-01
talk
Krista Seiden (/ Google Analytics)
Analytics BigQuery Google Analytics

This session shares real-world lessons from implementing Google Analytics 4 (GA4) and integrating multi-channel data into BigQuery for an enterprise Retail Media Network. From navigating internal politics and shifting stakeholder landscapes to adapting to evolving requirements and re-scoping complex projects, this talk highlights the critical factors that can make or break large-scale analytics initiatives.