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Superweek 2025

2025-02-01 Superweek Visit website ↗

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Superweek 2025 - Analytics conference in Hungary

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Analytics 22 AI/ML 6 Marketing 5 Data Quality 4 BigQuery 4 LLM 3 Google Analytics 3 Data Collection 2 Funnel 1 GenAI 1 GTM 1 MMM 1 Power BI 1 SaaS 1 BI 1

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Julien Coquet 2 Marie Fenner 2 Doug Hall 1 Steen Rasmussen 1 Matt Gershoff 1 Krista Seiden 1 Astrid Illum 1 David Vallejo 1 Fred Pike 1 Ibrahim Elawadi 1 Russell McAthy 1 Thomas Tauchner 1

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"IT’S THE PROCESS, STUPID" - REFLECTIONS ON THE FUTURE FUSION OF AI AND ANALYTICS

2025-02-01
talk
Steen Rasmussen (IIH Nordic, Denmark)
AI/ML Analytics

We all know it. It’s only a question of time before some friendly soul will come and ask to have your analytics data added to their AI. And in theory that’s great. But what digital analytics data is not known for is quality and that is what AI needs.