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Superweek 2025

2025-02-01 Superweek Visit website ↗

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Superweek 2025 - Analytics conference in Hungary

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Analytics 22 AI/ML 6 Marketing 5 Data Quality 4 BigQuery 4 LLM 3 Google Analytics 3 Data Collection 2 Funnel 1 GenAI 1 GTM 1 MMM 1 Power BI 1 SaaS 1 BI 1

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Julien Coquet 2 Marie Fenner 2 Doug Hall 1 Steen Rasmussen 1 Matt Gershoff 1 Krista Seiden 1 Astrid Illum 1 David Vallejo 1 Fred Pike 1 Ibrahim Elawadi 1 Russell McAthy 1 Thomas Tauchner 1

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DEVELOPING GROUNDBREAKING AI TRACKING TECHNOLOGY – WHAT COULD POSSIBLY GO WRONG?

2025-02-01
talk
Thomas Tauchner (/ JENTIS)
AI/ML

Over the past two years, we have developed (and refined) "Synthetic Users"—an innovative solution bridging privacy compliance and conversion optimization. While the product has become a huge success in delivering real value to our customers' ad performance, the journey was anything but straightforward.