Nine years ago, June joined a well-known tech company and found an opportunity to strengthen trust: in the data, in the reports, and in how effective the data team could truly be. Since then, the cornerstone of her work has been building trust. June shares stories about improving data quality, aligning strategies, and advancing data literacy. Learn how trust can shape collaboration and impact across any organization, and how to become a true partner in decision-making and business growth.

Historically speaking, digital analytics has focused predominantly on client-side tracking, but recent shifts in regulations, privacy and technology have driven analysts towards server-side solutions - primarily server-side tag management. While server-side solutions are starting to be more widely considered, full server-side tracking remains an underutilized opportunity. This talk unpacks the differences between client-side and server-side tracking (not tagging!), explores how server-side tracking can improve data quality, and demonstrates how integrating both approaches can elevate your behavioural data collection strategy.

Overview of key trends from 2024 and forecast pivotal shifts for 2025. Importance of data quality for accurate marketing. Leveraging AI for web data measurement.

Discover how the Digital Analytics team at Itaú, the largest private bank in Latin America, built a high-quality, unified, and standardized tagging ecosystem that simplified data collection, ensured consistent data quality across various measurement tools, and created a comprehensive, customer-centric data strategy across over 10 apps, thousands of developers, and hundreds of business operations.