We’ll dive into the debugging options offered by leading analytics vendors, providing you with a comprehensive overview of the tools available to troubleshoot, optimize, and refine your analytics implementations. By the end of the session, you’ll have a solid understanding of the various debugging options to effectively manage and improve the accuracy of your analytics setup.

Join David on an exciting journey into debugging complex analytical systems. With technology getting more advanced, debugging has become a key skill. This talk will teach you important methods to handle issues in areas like Single Page Applications, iframes, server-side tracking, web views. Perfect for anyone wanting to get better at solving tough tech problems.

In this talk, we will delve into the features and capabilities of Google Analytics 4's measurement protocol. We will discuss its strengths and limitations, and explore how the client-side protocol can be used to bypass some of these limitations. Finally, we will present a real-world use case for the client-side protocol and demonstrate its potential benefits.

In the last years working on an analytics implementation has become more and more complicated with lots of new frontend technologies and platforms that makes things harder to be checked.