We have developed a framework and technology solution that can help prevent data loss when turning on consent mode. We're fully in favour of respecting user consent choices.

Join us for an exclusive deep dive into Value-Based Bidding (VBB) and gain unparalleled insights to catapult your advertising campaigns to new heights. This isn't your average session; we're not just exploring the basics. We're delving into the core strategies and architectural secrets that nobody tells you.

I'll discuss why, and how data makes me tick. I've been doing work with data for decades but it's more exciting now than ever. Why do I get nerdy excitement from data? Because of my personal data, because data fuels change, because data is used for good. I'm immersed in data that has purpose on a daily basis.

Why? What's new here? What's the innovation?

In essence, this is the output from SPWK - start the year with the hardest list of things you want to tick off. I'll describe I want to tackle in 2020. These are my personal moonshots, stuff that pushes my boundaries, expands my envelope and challenges me.None of these ideas has gone beyond ideation. They're doable with time, effort and new features. I want someone to pick them up and run with them...maybe even capture a Golden Punchcard in 2021?

Do you know your linear algebra from your eigenvectors? Can you one-hot encode in your sleep?

I'm giving away my ideas for free. I'll describe I want to tackle in 2019. These are my personal moonshots, stuff that pushes my boundaries, expands my envelope and challenges me. In essence, this is the output from SPWK - start the year with the hardest list of things you want to tick off. None of these ideas has gone beyond ideation. They're doable with time, effort and new features. I want someone to pick them up and run with them...maybe even capture a Golden Punchcard in 2020? You're welcome to lift them and use them - I don't expect any credit, just go do something interesting!

The client seems happy enough just to collect the data. Our job is to make them understand what the data is for. Once they lose their data virginity, they won't want to stop. Doug describes a brand new set of personal use cases where the awesome power of data was liberated once the data was actually used. Learn even more tricks and techniques of the stealth change agent leading to that threshold moment in a data empowered career. Machine learning, data science, optimisation, professional jiu-jitsu and good old political persuasion are on the menu. Learn how to convince clients (internal or otherwise) to actually take your advice on board and do something other than just stare at a dashboard.

This is my fifth SUPERWEEK! My first was back in 2014 and having attended in 2015, '16, '17 and now '18 this is an event I just can't miss. SPWK is recognised as the event that starts the year off for the analytics industry with a massive bang. We all love the fireside chats, golden punchcard prize, live podcasts, sharing a drink with superstars of the industry and of course, the famous night time bonfire and mulled wine!

Correct and accurate measurement of a hybrid app with GA is hard. The Native app outer can be measured in GA using app measurement and the mobile web content can be measured using normal universal analytics GA. The problem is that you can't tell where hybrid app users came from in the mobile web GA - there is no useable traffic source. You can't measure the app and web in the same property but you have hybrid app mobile web and pure mobile web in the mobile web property. This sounds like a complex mess and it is but we've solved it and we'll explain how with a real live demo and technical walk through with Q & A.

It is my mission to spread the gospel of tag management, to make tag management useful for all stakeholders. Google Tag Manager is a tool for Digital Marketers, however, it's mostly seen as a "play thing" for (so-called) hardcore developers. This is unfair and undemocratic and devalues the product. In the interests of openness and inclusion I will demonstrate a range of areas where GTM fails and how it can be fixed. With a live demonstration of a simple to use tool you will see how Digital Marketers can quickly and easily achieve a comfortable level of GTM literacy eliminating common pitfalls and issues. You will all get more value from Google Tag Manager using this free tool.

As an industry your progress this year will be brutally assessed so it's time for your annual forelook. This is an evaluation of what our industry does well, what we need to start doing, start doing better and what we need to stop doing.

The most advanced techniques for using auto event tracking along with an exploration of the pitfalls and work arounds for the common issues.