One of the things that Yehoshua enjoys very much about Superweek is the opportunity to learn from so many different individuals. In this talk, Yehoshua will take the role of teacher and share with you a potpourri list of "Things He's Learned" that relate to data and analytics over the past two years. Ranging from strategy to tactics, technical to generalized, this presentation is sure to have at least 1 slide that is so amazing that the viral tweetstorm that will ensue might possibly crash the internet

This talk is inspired by first hand experience that Yehoshua has had with a wide range of organizations. He will present a mixture of strategic approaches to the analytics life cycle as well as a number of tactical execution methods for how to build a digital measurement framework with the outcome in mind. Learn how to answer business questions that the business may not have even asked.

Many companies invest significant financial and human resources into Paid and Organic Search Campaigns. Quantification and optimization of SEO/SEM efforts are critical for those organizations that rely on search as an acquisition channel. This session will focus on how to use data to improve Paid marketing campaigns and SEO performance. We will explore how to use data from Google Webmaster Tools, Adwords, and Google Trends to compliment data that you'll find in your standard web analytics package.

This hands on session will walk you through the details of the Enhanced Ecommerce data model, provide guidance for how to implement the tracking, and walk users through how to use the new reports to gain actionable insights to improve ecommerce performance.

This session focuses on Strategic and Tactical implementation techniques for Universal Analytics using Google Tag Manager. Lots of real life examples spanning from Data Layer creation to Tag Deployment across a wide range of industries will exemplify the exciting capabilities that these two synergistic tools offer.