Jacob will talk about the use of data in the optimization work, instead of just testing buttons - spiced up with some Hotjar as well.
talk-data.com
J
Speaker
Jacob Kildebogaard
4
talks
Webjuice, Denmark
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How do you use attribution models to evaluate your traffic sources and your marketing strategy? In this session Jacob will look into a few cases where different models give different results. There will also be focus on AdWords and how to evaluate the performance based on attribution models.
Learn the tricks of how to hande and optimize large AdWords campaigns. You will also learn how to use new and more advanced features such as Dynamic Search Ads to develop the account further.
with
Phil Pearce
(Precision SEM, United Kingdom)
,
Jacob Kildebogaard
(Webjuice, Denmark)
,
Yehoshua Coren