Review of change that happened between two dates in GA. Sounds easy? Understand what are the drivers to these change. Map with the action that has contributed.

While clients are consuming more and more data, crucial business insights gets lost in a sea of pixels.

Combination of on- and offline data to gain more insights and underatand both sides of the Marketing Story. Case Studies to give examples on how to combine different data sources.

Phil will explain his journey into the world of advanced stealth tracking that started in 2008. He'll cover the recent developments in DoNotTrack and Device signiture tracking, and the impending War on privacy in 2014.

Data is a means to an end, it is not the end by itself. In his keynote Avinash will share a collection of strategies to help you ensure that the focus of your analytics effort is on taking action and not data regurgitation.

A series of product demonstrations to show what is latest on search; how it's fundamentally changing.

While customer-centric analysis is an exciting frontier, understanding the behaviors of your customers as a “herd” or “cohort” yields faster, deeper, and more actionable insights. In this session you’ll learn about the opportunities of analyzing and understanding customer-centric data, navigation path and flow analysis as well as the challenges inherent to these types of analysis and how to avoid following the herd blindly off a cliff.

The GAIQ Preparatory Course on 21st January will give you a full day of in-person training time with widely recognised industry leader Caleb Whitmore, founder and principal consultant of Analytics Pros. The course will lead attendees through GAIQ training materials and prepare them for taking the individual qualification exam at the end of the day on 21st January.

Based on a typical digital customer journey Kristoffer will show where the next focus must be for Analytics - beyond the website in a multi screen, multi channel, multi success understanding of why we shop.

The most advanced techniques for using auto event tracking along with an exploration of the pitfalls and work arounds for the common issues.

The future of e-commerce industry will belong to online shops that invest in their users. Showing the right message to the right audience in the right moment is the key to succes. User data will help us do the magic.

Jeff demonstrates how social drive visitors to your website, how social media can be measured internally and methods for understanding how social and search impacts success... all within Google Analytics! Session attendees will gain a clear understanding of how to become a power user for social measurement.

Jeff demonstrates how social drive visitors to your website, how social media can be measured internally and methods for understanding how social and search impacts success... all within Google Analytics! Session attendees will gain a clear understanding of how to become a power user for social measurement.

Like in 2013, Google Analytics ninja master Julien Coquet (Hub'Sales, France) will conduct a full-day training but this time, it's advanced!

Display and remarketing content is the new frontier which needs integration into our understanding of flow, insights and data. This session takes this understanding to the next level to help ensure the participant a full understanding of the power of display, but also the what requirements ensure that we get full value from the channel.

Let’s measure the entire customer lifecycle. Start understanding your clients from the moment they see your displays in retail stores, enter your brick-and-mortar locations, and engage your business both online and offline. Discuss identification, reporting, and responsible analytics.

Are you an analyst tired of dealing with the biggest problem of our industry: too much data too little action? This session will showcase different monetization methods in order help your organization to prioritize actions and will allow you to have a better internal recognition of your work.

There are a plethora of ways to customise a web analytics setup. Common misconceptions that occur pre-setup and suggests a reversal in process in order to minimise time spent in implementation and maximise time spent on insight.

Learn the tricks of how to hande and optimize large AdWords campaigns. You will also learn how to use new and more advanced features such as Dynamic Search Ads to develop the account further.