Data Ownership: status and debate with guest opinions, Q&A.

In this talk Kris Ewald, a 15y veteran of the Analytics industry will share his views and experiments at the crossroads of event based real time data, data science and token based economics.

With the proliferation of event based analytics and sophisticated real time data science and the parallel maturing of token based economice there's a cross roads where they meet worth a fireside chat. Often we get stuck in privacy debate or broad statements of data as the new oil, but it deserves a much more nuanced discussion and look ahead at where we can go...

We'll look ahead into the rapid changes hitting Analytics as an industry and all of us as people needing to protect our digital profiles and review where we've come from, what needs to change, and where we headed.

As the available marketing data and quality of it matures it's time to rethink the core metrics we use to quantify marketing performance. In this talk Kristoffer will focus on the gaps between what we know marketing should focus on and what is typical today, and look forward at the new data-driven key metrics in performance marketing.

The next few years in Digital look extremely disruptive, with the promise of customer centric marketing finally being delivered... In this talk I'll review the challenges and give examples of how open architectures build from open architecture tools can drive amazing change and results with unprecedented cost and effort.

Based on a typical digital customer journey Kristoffer will show where the next focus must be for Analytics - beyond the website in a multi screen, multi channel, multi success understanding of why we shop.