While customer-centric analysis is an exciting frontier, understanding the behaviors of your customers as a “herd” or “cohort” yields faster, deeper, and more actionable insights. In this session you’ll learn about the opportunities of analyzing and understanding customer-centric data, navigation path and flow analysis as well as the challenges inherent to these types of analysis and how to avoid following the herd blindly off a cliff.

Analytics is similar to being an artist working on a canvas rather than a scientist in a lab. Integrated use of Tableau will be incorporated into this session as it is great for making data usable through visual analytics. Learn how you can bring out your inner artist to find new meaning in data and to create powerful insights that drive valuable business outcomes.