A fireside 'ask us anything' with Caleb and Charlotte Whitmore, founders of Analytics Pros. From questions about analytics to building a globally leading team and company all while building a family and life together, just about anything is fair game.

How data is ruining your brand by winning the battle but losing the war for knowing the customer and enhancing their experience.

It’s nothing new that the landscape of technology is rapidly changing and this has changed the consumer landscape forever. But how are we in the Digital Analytics industry addressing that change? For the second year now I’ve attended the Consumer Electronics Show in Las Vegas where hundreds of thousands of attendees descend on the city to see the latest in consumer technology and, increasingly, all types of technology. This year had several highlight areas: Internet of Things, Smart(er/ish) appliances, fitness technology, “future” cars and mobility, drones, and so much more. What does this mean for the future of digital analytics and what steps must we take as practitioners to prepare for and lead in these times? The answer may surprise you.

t's been nearly ten years since Google acquired Urchin Software and turned it into Google Analytics, unleashing the era of democratized data. Take a walk down memory lane from those early days through present and learn from the triumphs and trials of tens of thousands of hours working with hundreds of companies and billions of data points. Tips, tricks, techniques and more. The tool has evolved but the objective remains the same: to understand and optimize marketing, user experience and business value.

While customer-centric analysis is an exciting frontier, understanding the behaviors of your customers as a “herd” or “cohort” yields faster, deeper, and more actionable insights. In this session you’ll learn about the opportunities of analyzing and understanding customer-centric data, navigation path and flow analysis as well as the challenges inherent to these types of analysis and how to avoid following the herd blindly off a cliff.

Analytics is similar to being an artist working on a canvas rather than a scientist in a lab. Integrated use of Tableau will be incorporated into this session as it is great for making data usable through visual analytics. Learn how you can bring out your inner artist to find new meaning in data and to create powerful insights that drive valuable business outcomes.

An unparalleled author trio shares valuable advice for using Google Analytics to achieve your business goals Google Analytics is a free tool used by millions of Web site owners across the globe to track how visitors interact with their Web sites, where they arrive from, and which visitors drive the most revenue and sales leads. This book offers clear explanations of practical applications drawn from the real world. The author trio of Google Analytics veterans starts with a broad explanation of performance marketing and gets progressively more specific, closing with step-by-step analysis and applications. Features in-depth examples and case studies on how to increase revenue from search advertising, optimize an existing website, prioritize channels and campaigns, access brand health and more Discusses how to communicate with a webmaster or developer to assist with installation Addresses Google's conversion-oriented tools, including AdWords and AdSense, Google trends, Webmaster tools, search-based keyword tools, and more Touches on brand tracking studies, usability research, competitive analysis, and statistical tools Throughout the book, the main emphasis is demonstrating how you can best use Google Analytics to achieve your business objectives.