Review of change that happened between two dates in GA. Sounds easy? Understand what are the drivers to these change. Map with the action that has contributed.

The future of e-commerce industry will belong to online shops that invest in their users. Showing the right message to the right audience in the right moment is the key to succes. User data will help us do the magic.

Jeff demonstrates how social drive visitors to your website, how social media can be measured internally and methods for understanding how social and search impacts success... all within Google Analytics! Session attendees will gain a clear understanding of how to become a power user for social measurement.

Jeff demonstrates how social drive visitors to your website, how social media can be measured internally and methods for understanding how social and search impacts success... all within Google Analytics! Session attendees will gain a clear understanding of how to become a power user for social measurement.

Like in 2013, Google Analytics ninja master Julien Coquet (Hub'Sales, France) will conduct a full-day training but this time, it's advanced!

Let’s measure the entire customer lifecycle. Start understanding your clients from the moment they see your displays in retail stores, enter your brick-and-mortar locations, and engage your business both online and offline. Discuss identification, reporting, and responsible analytics.

The new Universal Analytics now includes some magics such as custom dimensions, custom metrics or server-side hit. We will see how these new features can bring new perspectives on both SEO and SEA analysis. Yes, some new features can make your life as a webmarketer way easier.

This session focuses on Strategic and Tactical implementation techniques for Universal Analytics using Google Tag Manager. Lots of real life examples spanning from Data Layer creation to Tag Deployment across a wide range of industries will exemplify the exciting capabilities that these two synergistic tools offer.

Why, when, and how to use Universal Analytics integration on your applications’ back-end servers, instead of in the users’ browser. Discuss the benefits, caveats, and paradigms for back-end tracking implementations, without Javascript.

Sam Briesemeister, Director of Technology Services for Analytics Pros will lead a full-day workshop on how to use Google's new Universal Analytics and Measurement Protocol in multiple environments from front-end websites to back-end systems and even integrated hardware kits like the Raspberry Pi. Attendees should expect to setup an actual Universal Analytics integration in a test environment.

Determining visitor intent accurately requires ‘big data’ machine learning techniques, which are out of reach when budgets are small. Carmen explores how to use advanced behavioural segmentation techniques with Google Analytics to determine audience makeup and intent in a way that aligns analytics with business thinking.