Review of change that happened between two dates in GA. Sounds easy? Understand what are the drivers to these change. Map with the action that has contributed.

While clients are consuming more and more data, crucial business insights gets lost in a sea of pixels.

Phil will explain his journey into the world of advanced stealth tracking that started in 2008. He'll cover the recent developments in DoNotTrack and Device signiture tracking, and the impending War on privacy in 2014.

Data is a means to an end, it is not the end by itself. In his keynote Avinash will share a collection of strategies to help you ensure that the focus of your analytics effort is on taking action and not data regurgitation.

The GAIQ Preparatory Course on 21st January will give you a full day of in-person training time with widely recognised industry leader Caleb Whitmore, founder and principal consultant of Analytics Pros. The course will lead attendees through GAIQ training materials and prepare them for taking the individual qualification exam at the end of the day on 21st January.

Based on a typical digital customer journey Kristoffer will show where the next focus must be for Analytics - beyond the website in a multi screen, multi channel, multi success understanding of why we shop.

The future of e-commerce industry will belong to online shops that invest in their users. Showing the right message to the right audience in the right moment is the key to succes. User data will help us do the magic.

Jeff demonstrates how social drive visitors to your website, how social media can be measured internally and methods for understanding how social and search impacts success... all within Google Analytics! Session attendees will gain a clear understanding of how to become a power user for social measurement.

Jeff demonstrates how social drive visitors to your website, how social media can be measured internally and methods for understanding how social and search impacts success... all within Google Analytics! Session attendees will gain a clear understanding of how to become a power user for social measurement.

Like in 2013, Google Analytics ninja master Julien Coquet (Hub'Sales, France) will conduct a full-day training but this time, it's advanced!

Let’s measure the entire customer lifecycle. Start understanding your clients from the moment they see your displays in retail stores, enter your brick-and-mortar locations, and engage your business both online and offline. Discuss identification, reporting, and responsible analytics.

There are a plethora of ways to customise a web analytics setup. Common misconceptions that occur pre-setup and suggests a reversal in process in order to minimise time spent in implementation and maximise time spent on insight.

Predicting product's demand based on user's different action & restructure the merchandise & pricing based on it.Measure different action which occurs between users & product (i.e. add to cart,prod view, etc) & build a mapping to identify high value product for large group of user.

This presentation is NOT about security and goes beyond the over-blown cookie debate in order to highlight how the upcoming EU Personal Data Protection Regulation will influence digital analytics to hopefully start embracing Privacy by Design ways of working.

After a day full of amazing ideas here's your chance to ask Avinash anything on any topic that you care about. Bring your unique problems and challenges and ask for guidance, raise a complicated topic and request, if possible, simple solutions!

A practical run through on specific methods to get value from your digital analytics data every day. Not strategic diagnosis work or performance reporting but daily tactical uses of analytics data that directly leads to actions. The session will cover the required tracking, how to convert the data into insights and how these insights can be used to immediately make changes.

When Avinash Kaushik tells your senior management they have a huge opportunity, his advice comes from extensive research into your industry, your company and your competition. Unilever took him at his word and set out to transform how they approached digital. A key component of the program was establishing new standards for collaborating and standardazing to provide transparency and drive optimization.

The new Universal Analytics now includes some magics such as custom dimensions, custom metrics or server-side hit. We will see how these new features can bring new perspectives on both SEO and SEA analysis. Yes, some new features can make your life as a webmarketer way easier.

This session focuses on Strategic and Tactical implementation techniques for Universal Analytics using Google Tag Manager. Lots of real life examples spanning from Data Layer creation to Tag Deployment across a wide range of industries will exemplify the exciting capabilities that these two synergistic tools offer.

Why, when, and how to use Universal Analytics integration on your applications’ back-end servers, instead of in the users’ browser. Discuss the benefits, caveats, and paradigms for back-end tracking implementations, without Javascript.

Sam Briesemeister, Director of Technology Services for Analytics Pros will lead a full-day workshop on how to use Google's new Universal Analytics and Measurement Protocol in multiple environments from front-end websites to back-end systems and even integrated hardware kits like the Raspberry Pi. Attendees should expect to setup an actual Universal Analytics integration in a test environment.

Determining visitor intent accurately requires ‘big data’ machine learning techniques, which are out of reach when budgets are small. Carmen explores how to use advanced behavioural segmentation techniques with Google Analytics to determine audience makeup and intent in a way that aligns analytics with business thinking.

Let's take two steps up from our dashboards, reports and normal day to day worries. Let's take a look at frameworks and optimal approaches to take when it comes to truly winning with digital.

Analytics is similar to being an artist working on a canvas rather than a scientist in a lab. Integrated use of Tableau will be incorporated into this session as it is great for making data usable through visual analytics. Learn how you can bring out your inner artist to find new meaning in data and to create powerful insights that drive valuable business outcomes.