Phil's AdWords-algo emulator v2 and get andvanced PPC data into GA via GTM.

Predicting product's demand based on user's different action & restructure the merchandise & pricing based on it.Measure different action which occurs between users & product (i.e. add to cart,prod view, etc) & build a mapping to identify high value product for large group of user.

This presentation is NOT about security and goes beyond the over-blown cookie debate in order to highlight how the upcoming EU Personal Data Protection Regulation will influence digital analytics to hopefully start embracing Privacy by Design ways of working.

The multi-device world which brings lot's of big opportunities for advertisers. What we've been building recently to help them to understand the full value of their ad spend by introducing new conversion reports.

Why tracking error messages is such a valuable technique and how to do it. We'll discuss when to use Events and when to use Virtual Pageviews, look at different ways of reporting on the data and give examples of how to use this information to take action.

After a day full of amazing ideas here's your chance to ask Avinash anything on any topic that you care about. Bring your unique problems and challenges and ask for guidance, raise a complicated topic and request, if possible, simple solutions!

A practical run through on specific methods to get value from your digital analytics data every day. Not strategic diagnosis work or performance reporting but daily tactical uses of analytics data that directly leads to actions. The session will cover the required tracking, how to convert the data into insights and how these insights can be used to immediately make changes.

This sessions covers the common pitfalls and best practices when using a tag management solution such as Google Tag Manager, Satellite, Ensighten or Tealium.

When Avinash Kaushik tells your senior management they have a huge opportunity, his advice comes from extensive research into your industry, your company and your competition. Unilever took him at his word and set out to transform how they approached digital. A key component of the program was establishing new standards for collaborating and standardazing to provide transparency and drive optimization.

The new Universal Analytics now includes some magics such as custom dimensions, custom metrics or server-side hit. We will see how these new features can bring new perspectives on both SEO and SEA analysis. Yes, some new features can make your life as a webmarketer way easier.

This session focuses on Strategic and Tactical implementation techniques for Universal Analytics using Google Tag Manager. Lots of real life examples spanning from Data Layer creation to Tag Deployment across a wide range of industries will exemplify the exciting capabilities that these two synergistic tools offer.

Why, when, and how to use Universal Analytics integration on your applications’ back-end servers, instead of in the users’ browser. Discuss the benefits, caveats, and paradigms for back-end tracking implementations, without Javascript.

Sam Briesemeister, Director of Technology Services for Analytics Pros will lead a full-day workshop on how to use Google's new Universal Analytics and Measurement Protocol in multiple environments from front-end websites to back-end systems and even integrated hardware kits like the Raspberry Pi. Attendees should expect to setup an actual Universal Analytics integration in a test environment.

Determining visitor intent accurately requires ‘big data’ machine learning techniques, which are out of reach when budgets are small. Carmen explores how to use advanced behavioural segmentation techniques with Google Analytics to determine audience makeup and intent in a way that aligns analytics with business thinking.

If you give visitors a chance to tell you what's wrong, they will. And they'll point you right at the problems which are causing low conversion rates. Now custom metrics and dimensions mean we can store some of this data in GA. And cohort analysis will let us work with it in new ways.

Let's take two steps up from our dashboards, reports and normal day to day worries. Let's take a look at frameworks and optimal approaches to take when it comes to truly winning with digital.

Analytics is similar to being an artist working on a canvas rather than a scientist in a lab. Integrated use of Tableau will be incorporated into this session as it is great for making data usable through visual analytics. Learn how you can bring out your inner artist to find new meaning in data and to create powerful insights that drive valuable business outcomes.