Automation has evolved from simple scripting to become an essential cornerstone of modern data workflows. However, automation isn't without its pitfalls. While promising to reduce workload and improve efficiency, poorly implemented automation can create technical debt, introduce hidden errors, require constant maintenance - and just drive you crazy.

Most statistics in the industry indicate that a significant numbers of AI projects are not generating ROI. In this presentation, Media.Monks experts Julien Coquet and Ahmed Tarek will discuss common errors and pitfalls encountered in AI project: using ML model out of context to the business model, no clear activation strategy, data quality and consistancy issues, lack of infrastructure to deploy models, no MLOps or model monitoring after deployment, etc.). Julien and Ahmed will offer solutions to these pAIn points.

In this session, Julien Coquet discusses creative ways to deal with online fraud!

Data science, machine learning and AI all require a specific background in mathematics that very few people in the industry possess. Julien Coquet looks back at a 20-year career in digital analytics and discusses why data science isn't for everyone and how to prepare for such a line of work.

Join renowned expert Julien Coquet around the fireplace as he takes the role an a digital analytics Gordon Ramsey. Like most digital marketing projects, digital analytics projects suffer from a lack of vision and planning. This leads to poorly executed projects that yield poor results. Sometimes, analytics become a concern after a new manager arrives, only to discover how bad things turned out! Julien will share stories about the worse analytics situations he ever encountered - along with simple yet effective solutions to these problems.

This sessions covers the common pitfalls and best practices when using a tag management solution such as Google Tag Manager, Satellite, Ensighten or Tealium.