Join renowned expert Julien Coquet around the fireplace as he takes the role an a digital analytics Gordon Ramsey. Like most digital marketing projects, digital analytics projects suffer from a lack of vision and planning. This leads to poorly executed projects that yield poor results. Sometimes, analytics become a concern after a new manager arrives, only to discover how bad things turned out! Julien will share stories about the worse analytics situations he ever encountered - along with simple yet effective solutions to these problems.