Looking for something? Whether it's a product, information, or inspiration, algorithms are anticipating your needs and delivering answers before you even know the question. Powered by LLMs and AI, these systems are redefining the activites of search and discovery - and the types of data needed to power these new feedback loops.

Ever wonder if the way we make decisions – from your daily coffee choice to high-stake business strategies – is governed by rules and assumptions we seldom question? This talk isn’t just about questioning these hidden forces, but about giving them a left hook! We will wrestle with these underlying rules and assumptions at play across different domains of decision-making – bridging concepts like Wardley-mapping and insights from the Frankfurt School to uncover how risk, cost and regret shape our actions and outcomes. Understanding these principles will allow you to use and navigate our rapidly changing world and tech space – to reach a new level of problem-solving and imaginative thinking. So, are you ready to peek behind the curtain of your own decisions?

In the past, digital analytics experienced a boom with the emergence of tag management systems. These tools allowed marketers to quickly and easily implement tracking and marketing tags without relying on web developers, improving speed and agility for those eager to take advantage of new opportunities. And we all know how eager marketers are.

Digital services, websites, apps and the like have come a long way in making the digital customer experience more relevant and usable. Tomorrow we could have not only "Personalized offers for you" or "Because you watched…", but interactions that approach human interaction standards.

We all want relevant content, when we browse the internet. We want the right offer at the right time - and even more we don't want the wrong offer ('I just bought a toaster, how many toasters do you think I need!'). But we also want to be left alone. We want to be anonymous, when we buy our macrame utensils and bird watching binoculars. On top of that, it shouldn’t require a masters degree to figure out and exert control of our data.

It's 1:00 AM, and you can't sleep. The paid search manager needs to know whether brand keywords can be turned off without impacting revenue. The product team needs the latest A/B test results analyzed before they can start on their next sprint. The display media intern urgently needs your help figuring out why the campaign tracking parameters he added for the campaign that launches in two days are breaking the site (you're pretty sure he's confusing "&" and "?" again). And the team running the site redesign needs to know YESTERDAY what fields they need to include in the new headless CMS to support analytics. You're pulled in a million directions, and every request is valid. How do you manage your world without losing your sanity? On this episode, analytics philosopher Astrid Illum from DFDS joins the gang to discuss those challenges. For complete show notes, including links to items mentioned in this episode and a transcript of the show, visit the show page.