In the era of AI-driven applications, personalization is paramount. This talk explores the concept of Full RAG (Retrieval-Augmented Generation) and its potential to revolutionize user experiences across industries. We examine four levels of context personalization, from basic recommendations to highly tailored, real-time interactions.

The presentation demonstrates how increasing levels of context - from batch data to streaming and real-time inputs - can dramatically improve AI model outputs. We discuss the challenges of implementing sophisticated context personalization, including data engineering complexities and the need for efficient, scalable solutions.

Introducing the concept of a Context Platform, we showcase how tools like Tecton can simplify the process of building, deploying, and managing personalized context at scale. Through practical examples in travel recommendations, we illustrate how developers can easily create and integrate batch, streaming, and real-time context using simple Python code, enabling more engaging and valuable AI-powered experiences.