AI is transforming industries, but it’s also raising complex questions about data protection and privacy. EDPB Opinion 28/204 provides guidance specifically for GDPR practitioners dealing with AI.

00:00 Introduction to AI and GDPR 00:33 Understanding Anonymity in AI Models 01:53 Framework for Determining Anonymity 03:30 Practical Steps for GDPR Compliance 06:16 Exploring Legitimate Interests 07:19 The Three-Step Test for Legitimate Interests 10:18 Navigating Legitimate Interests 10:34 Understanding the Balancing Test 11:17 Risks and Rights in AI Data Processing 14:59 Mitigating Measures for Data Protection 17:16 Web Scraping and Data Protection 18:24 Consequences of Unlawful Data Processing 20:13 Key Takeaways for GDPR Practitioners

New EU guidelines on legitimate interest and what they mean. Our AI-hosts break down the legal jargon into plain English, explore real-world examples, and explain how these guidelines impact people's digital life! Listen now to learn the EDPB approach to data minimization, the balancing test, and the right to object. Plus, we cover how these rules apply to fraud prevention, direct marketing, and protecting children online.

You can download and read the new EDPB Guidelines yourself here

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