Join us for a breakfast and networking event at the Startups at Next Kickoff Reception. Connect with other entrepreneurs, learn from industry experts, and get ready to make the most of the event.

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Understand threat actor activity and extend your internal security capabilities with world-class expertise

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Accelerate generative AI training, fine-tuning, and deployment with Google Cloud's TPUs and GPUs. And discover the innovations employed in the Google Cloud AI Hypercomputer--including performance optimized hardware, open software, leading ML frameworks and flexible consumption models.

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Learn how to build a cost-efficient AI infrastructure with GKE and Cloud TPU to train large-scale generative AI models.

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Learn how Gemini in Google Chat can transform the ways you connect and collaborate. Catch up on what you’ve missed, summarize documents, and generate ideas in the place you communicate every day.

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Follow the journey of a package and learn how UPS and Google Cloud are reinventing logistics to be smarter, faster, and more efficient.

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Learn how Google Workspace helps protect organizations of all sizes from cyber threats and data loss while supporting compliance and digital sovereignty needs.

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Organizations around the world are driving change with innovative solutions, boosting efficiency, empowering employees, engaging customers, and fueling growth. Join Google Cloud CEO Thomas Kurian in our opening keynote, for exclusive insights into breakthroughs in AI and inspiring success stories from customers and partners around the world. Leave equipped to tackle real-world challenges and build for the transformative AI era.

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Organizations around the world are driving change with innovative solutions, boosting efficiency, empowering employees, engaging customers, and fueling growth. Join Google Cloud CEO Thomas Kurian in our opening keynote, for exclusive insights into breakthroughs in AI and inspiring success stories from customers and partners around the world. Leave equipped to tackle real-world challenges and build for the transformative AI era.

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Traditional enterprises can unlock their full potential and achieve transformative results by adopting a Cloud-first, AI-first approach. In this session, Infosys experts share a comprehensive blueprint powered by Infosys Topaz and Infosys Cobalt offerings on Google Cloud. Gain insights into the power of this dynamic duo and learn how Infosys is uniquely positioned to navigate enterprises through this transformative journey. By attending this session, your contact information may be shared with the sponsor for relevant follow up for this event only.

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Join experts from Box, Typeface, Glean, CitiBank, and Securiti AI for actionable tips to effectively implement AI-powered apps across your enterprise. We'll discuss real use cases, implementation best practices, and how to measure returns on investment — whether that's in marketing, financial services, HR, or beyond.

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Empower your organization to achieve greater efficiency and solve critical business challenges with Google AppSheet's innovative no-code platform. This exclusive panel features industry leaders who achieved remarkable results by using AppSheet to streamline workflows and empower their teams. Learn first-hand their inspiring journeys, gain practical tips, and unlock the full potential of AppSheet to drive growth and innovation within your own organization.

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Experience the transformative power of real-time interactions with your dashboards through natural language. Say goodbye to waiting for analysts to provide graphics and conclusions. Witness the immediacy of getting your questions answered accurately and precisely, grounded in your data warehouse. Join us for an immersive exploration of data-driven decision-making, complete with a live demo showcasing a practical business scenario. By attending this session, your contact information may be shared with the sponsor for relevant follow up for this event only.

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Businesses need to predict what customers want and create personalized experiences to gain a competitive advantage and drive revenue. They need to deliver customized, tailored interactions that increase customer acquisition, improve loyalty and increase satisfaction. Join Fullstory’s Head of Data Products to learn how Data + Engineering teams can supercharge tools like DialogFlow and BigQuery with unprecedented behavioral data to accurately forecast and create experiences that outpace the competition and keep customers coming back for more. By attending this session, your contact information may be shared with the sponsor for relevant follow up for this event only.

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Building an assistant capable of answering complex, company-specific questions and executing workflows requires first building a powerful Retrieval Augmented Generation (RAG) system. Founding engineer Eddie Zhou explains how Glean built its RAG system on Google Cloud— combining a domain-adapted search engine with dynamic prompts to harness the full capabilities of Gemini's reasoning engine. By attending this session, your contact information may be shared with the sponsor for relevant follow up for this event only.

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This session will take a technical look across Google Cloud's operational databases portfolio and a deeper dive into the key patterns and scenarios mapping to each database. We’ll provide you with prescriptive guidance on choosing databases for workload migrations and what selection criteria to factor in to your decision making.

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This talk will focus on understanding what CNAPP is and its major pillars for cloud infrastructure and application security. Explore why a ״shift-right״ security approach and runtime insights are crucial for dynamic, modern cloud-native security that effectively consolidates Devs, Sec & Ops contextual analysis from runtime to code. By attending this session, your contact information may be shared with the sponsor for relevant follow up for this event only.

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Experience the transformation. Learn how Gemini for Google Cloud uses AI to effortlessly manage Google Cloud. Get help with design, deployment, troubleshooting, and optimization directly within Google Cloud Console. Accelerate complex tasks, boost productivity, and stay focused on core business value. Gemini for Google Cloud offers goal-driven design, guided operations, and tailored optimizations, all with enterprise-grade security and privacy.

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Generative AI can redefine the way people create, communicate, collaborate and get things done. When you leverage powerful AI tools right within the apps you use daily, it's like suddenly having access to a team of experts in research, writing, graphics and organization who can help you reach for goals you thought impossible. Join this session to hear from Google Workspace customers and learn how the new era of Generative AI can help you outdo yourself and thrive in a new era of work - whether you work in a small business, a startup or a major multinational corporation.

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There's a lot involved in building modern software. How can you build something powerful and extensible, without drowning in complexity? Join Google and industry experts for demos and best practices around making modern software development easier with our AI. We'll talk about the bleeding-edge of technology, how you can adopt it, and how Google does it ourselves. This is a talk by developers, for developers, so buckle up.

Want to be among the first to get hands-on with Google Cloud innovations? Click the blue “See what’s next” button above to let us know, and jump to the front of the line. Want to get building on Vertex AI right now? Head to g.co/next/vertex and get going in minutes.

That's a wrap on #GoogleCloudNext 2024. Watch the recap to catch up on key announcements in AI, tech and more.

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Kevin A. “KAM” McGrail KAM will start with a foundation on what Artificial Intelligence is, its impact on the CIA security model, & a quick history lesson about AI-Enabled cyberattacks. He will then discuss other problems including discussing AI policy & the new Shadow IT threat AI tools present. Finally, Kevin will discuss a few key solutions including using his signature, "Think Evil" process for cybersecurity. By attending this session, your contact information may be shared with the sponsor for relevant follow up for this event only.

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Join this session to discover how you can deliver software, faster with GitLab Duo. You will learn more about: - How the power of AI will drive enhancements across your entire software development lifecycle and - The next generation of GitLab Duo By attending this session, your contact information may be shared with the sponsor for relevant follow up for this event only.

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This lecture delves into the evolution from LLMOps to GenOps, showcasing how the GenOps solution revolutionizes Generative AI with its cutting-edge security and governance framework powered by Google Cloud. It highlights the necessity of continuous security throughout the AI lifecycle and the strategic integration of ethical guidelines and compliance measures, ensuring safe, compliant, and efficient AI operations. By attending this session, your contact information may be shared with the sponsor for relevant follow up for this event only.

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Gain insight into building domain-specific GenAI applications for the enterprise through the lens of the legal use case. Discover essential components of a comprehensive LLM ecosystem and operational model, and strategies for delivering relevant, accurate outputs with safe and ethical guardrails. Hear from PwC's Vince DiMascio on the real-world insights from a venture capital firm's successful legal GenAI implementation

Don't miss this opportunity - discover the power of GenAI.

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