Discover the power of gen AI in boosting developer productivity and innovation. Through in-depth demos, we'll showcase how to use gen AI to enhance developer productivity across the software development lifecycle. You’ll also learn how to easily build production-grade gen AI applications using Google Cloud technologies and your favorite ecosystem tooling. We’ll share the latest releases and features across many of your familiar developer products such as Gemini Code Assist, Firebase, and more. Additionally, our customers will share their firsthand experiences using AI to accelerate time-to- market.

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Join us for an insightful session that explores the exciting future of Google Cloud‘s managed databases, including Cloud SQL, AlloyDB, and Spanner. Vector search capabilities deeply integrated into operational databases enable powerful enterprise generative AI apps. Additionally, learn how AI has the potential to revolutionize the way applications interact with databases. We will delve into exciting frontiers: Natural language processing in databases, and app migration with large language model-powered code migration.

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Embark on a digital innovation journey exploring Wayfair's retail evolution. Matt Ferrari, Head of Data at Wayfair unravels the layers of Wayfair’s remarkable digital transformation. Learn about challenges, strategies, and the role of data modernization in shaping the consumer experience. Discover how Wayfair leveraged Google Cloud and GenAI for optimized data infrastructure, innovation, personalized shopping experiences and redefined retail operations. By attending this session, your contact information may be shared with the sponsor for relevant follow up for this event only.

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Generative AI has captured the world's attention with its ability to generate human-like text, code, images, videos and other creative content. In today's dynamic business landscape, the macroeconomic potential is widely recognized. However, understanding how to harness and unlock the enterprise value remains a critical challenge Join us in this session as we deconstruct the formula for creating long-term value, focusing on achieving supernormal growth and profitability while fundamentally transforming the unit economics of a business. We will demonstrate strategies on how enterprises can drive revenue growth, market share expansion, margin improvement, cost reduction while boosting the perceived future value of the business. By attending this session, your contact information may be shared with the sponsor for relevant follow up for this event only.

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Discover the game-changing potential of Generative AI, utilizing Google's Vertex AI Model Garden and Large Language Models (LLMs) to revolutionize content search and discovery. Reports show 61% of consumers are now prioritizing TV sources based on the ease of content discovery, with preference towards a more streamlined experience. This demo will show how integration with Generative AI models can power conversational search that expedites results for viewers while also amassing information that makes it increasingly knowledgeable and accurate. Please note: seating is limited and on a first-come, first served basis; standing areas are available

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This lecture delves into the evolution from LLMOps to GenOps, showcasing how the GenOps solution revolutionizes Generative AI with its cutting-edge security and governance framework powered by Google Cloud. It highlights the necessity of continuous security throughout the AI lifecycle and the strategic integration of ethical guidelines and compliance measures, ensuring safe, compliant, and efficient AI operations. By attending this session, your contact information may be shared with the sponsor for relevant follow up for this event only.

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Deploying AI models at scale demands high-performance inference capabilities. Google Cloud offers a range of cloud tensor processing units (TPUs) and NVIDIA-powered graphics processing unit (GPU) VMs. This session will guide you through the key considerations for choosing TPUs and GPUs for your inference needs. Explore the strengths of each accelerator for various workloads like large language models and generative AI models. Discover how to deploy and optimize your inference pipeline on Google Cloud using TPUs or GPUs. Understand the cost implications and explore cost-optimization strategies.

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Harnessing AI's power or falling behind? Join this critical panel as industry leaders dissect generative AI, the game-changer reshaping your reality. Learn how to personalize experiences, unlock efficiencies, and unleash new revenue streams. Craft your winning AI strategy and secure your future in the age of intelligent creation.

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The excitement of generative AI has captured the imagination of developers around the world. To achieve value, customers have to confront the hard reality of what it takes to put models into production. Vertex AI provides capabilities specific to gen AI, including prompt management, tuning, evaluation, and model monitoring to help customers to put gen AI use cases into production. Learn how these capabilities can help accelerate your ability to get the most out of gen AI and how customers have used them successfully for a return on investment.

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Join Jimmy Priestas, Accenture's Chief Google AI Officer, Josh Weiss, IHG Hotels & Resorts’ Vice President of Guest Products & Platforms, and Sherri Zink, BCBSTN’s Senior Vice President and Chief Data & Engagement Officer, as they discuss the frontier of AI and generative AI. Discover how to navigate the skepticism surrounding the technology. Listen to their personal insights and reflections drawn from more than 6,000 combined conversations and over 1000 projects on the powerful evidence of generative AI's transformative impact across various industries and regions. You’ll get a glimpse of a future where technology advances help close the digital divide.

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In this session, DoiT will explore the transformative journey of implementing generative AI using Vertex AI, from the initial concept to large-scale production with a focus on maintaining robust security. Discover how to fully leverage Vertex AI across the four phases of the gen AI journey, extracting maximum value from this groundbreaking technology. Immersive demonstrations will be provided at each phase, highlighting practical steps and actionable recommendations to seamlessly transition your project from one stage to the next.

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Google Cloud FinOps, a collaborative approach to managing costs and maximizing efficiency, has emerged as a critical strategy for cloud transformation. We’ll discuss the top five generative AI use cases poised to drive the adoption of cloud FinOps, including cost anomaly detection, financial forecasting, and cost optimization. Industry leaders from Equifax, SAP, and CME Group will join the spotlight to share their strategies and experiences to help you create better cloud FinOps practices with AI.

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An embodiment of the enduring partnership between Google and SAP is RISE with SAP on Google Cloud. It enables companies to grow, scale, innovate, and sustain by unleashing the power of data and generative AI.

Attend this session to get an understanding of the DNA of RISE, how customers can use it as a springboard for business process excellence, superior decision-making through advanced data and analytics capabilities, and innovation through generative AI. Google Cloud customers will share their RISE success stories.

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Explore the transformative role of Google Cloud’s MedLM in advancing preclinical research. Learn how BenchSci develops Generative AI solutions empowering scientists to understand complex connections in biological research, saving them time and financial resources and ultimately bringing new medicine to patients faster. Discover how MedLM’s critical contribution is transforming the industry.

Please note: seating is limited and on a first-come, first served basis; standing areas are available

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Meet changing consumer expectations in the generative AI era with the power of AI agents. These advanced AI systems can understand complex requests and take actions in real time on your customer’s behalf, offering unprecedented potential for new personalized services that reduce friction and increase engagement. Our expert panel will share real-world insights on how generative AI agents grounded in the factuality of your enterprise data can streamline customer journeys, building differentiation and loyalty.

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As a small or midsize business, adopting generative AI may come with challenges around security, cost, and support resources. Google Cloud databases such as AlloyDB and Cloud SQL can help bridge the gap between gen AI models and the data sitting in your databases. We’ll review Google Cloud database options and learn about their reliability, scalability, and openness benefits. Then we'll dive into some gen AI application examples to see how they were built and how they use data from your database to provide accurate responses.

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In this session, Douwe Kiela, the CEO and Co-Founder of Contextual AI and an Adjunct Professor in Symbolic Systems at Stanford University, will talk about how Contextual AI is building the next generation of language models leveraging Google Cloud. He will dive deeper into why retrieval augmented generation (RAG; which he pioneered at Facebook) is the dominant paradigm for large language model (LLM) deployments and the role he believes RAG will play in the future of gen AI.

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Research indicates that organizations that absorb generative AI fastest will see disproportionate business success. Accelerate and equip your organization to leverage generative AI by understanding a practical and pragmatic framework to build organizational muscle to drive business value. This workshop covers business use cases accelerated by Google Cloud solutions, showcases training opportunities across functional roles, and will include real time brainstorming and identification of actions.

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Discover how the Golden State Warriors have harnessed the power of Google Cloud, with the help of SADA, to understand fan behavior and deliver captivating experiences through technology. Get a glimpse into their future plans to leverage AI to increase productivity, create personalized experiences, and grow their fan base, all while driving business outcomes. By attending this session, your contact information may be shared with the sponsor for relevant follow up for this event only.

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In a fireside chat, Google Workspace generative AI partners Salesforce, Outreach, and Typeface will share how customers are adopting generative AI tools to gain real-world business value. Whether it's extending the value of Gemini with Salesforce, leveraging Workspace APIs to power conversational intelligence, or inserting text or images into Workspace apps like Gmail, Docs, Sheets, or Slides, the customer benefits are countless.

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Learn how WellSky is integrating Google Cloud's healthcare and Vertex AI capabilities to reduce the time spent completing documentation outside work hours -- what clinician's call “pajama time”. Patient care is highly regulated, requiring significant focus from clinicians to produce compliant documentation. Generative AI can help shorten and simplify the process of extracting key information from ambient conversations and clinical documentation to complete long structured forms. Explore how WellSky leverages technology to gain efficiencies in care provision, workforce satisfaction, and caregiver retention.

Please note: seating is limited and on a first-come, first served basis; standing areas are available

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Successful cloud-first transformation requires a deep understanding of architecture, automation, and modern engineering practices. It requires significant skills, talent, investment, and time to be successful. What if generative AI could enhance your productivity, reduce dependency on scarce skills, and allow your IT to become truly cloud-first? This session will introduce you to modern AI-enabled tools and approaches that will help you overcome complexity, enhance productivity, and accelerate IT transformation.

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The latest Google Compute Engine instance families have built-in AI hardware accelerators delivering GPU-level performance for computer vision, natural language processing, speech recognition, recommendation engines, and generative AI models all powered by the latest Intel 4th and 5th gen Xeon CPUs. We will demo a real-time chatbot and CodeGen generative AI application, share performance results across various AI workloads, and highlight our partnerships with the AI software ecosystem and Google Cloud end users.

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Generative AI is accelerating conversational AI experiences across a multitude of use cases – from customer service to travel, food ordering, employee assistants, and more. In this session, learn how Vertex AI makes it easy for developers – even those without ML experience – to build AI-powered chatbots and conversational experiences powered by generative AI and grounded in enterprise data. Learn from customers who are leveraging Vertex AI to deliver innovative new customer touchpoints.

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Complexity and fragmentation of current generative AI models can hinder development and innovation. Vertex Model Garden offers over 130 models on one platform, facilitating innovation with features like one-click deployment for leading open models and integration with Hugging Face. We'll explore how Vertex AI Model Garden transforms AI lifecycle management, from experimentation to scalable deployment. Discover efficiency with an end-to-end example of how to find models, manage data, configure endpoints, and deploy models as scalable APIs.

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