How do GDPR and the EU AI Act impact creative data use? The author of 'How to Use Customer Data' and Acxiom’s European Privacy Officer shares her insight into best data governance practices for building great customer relationships using a CDP to create an effective data-driven business.

The topics will include:

Embracing the 'personalization paradox' and its benefits for marketing data scientists.

Devising GDPR-powered data use strategies to empower both customers and brands along the way.

Tips for data scientists to kick start with AI governance

Logical representations of data rather than a deep technical understanding of a database or dataset are key for the democratisation of, and ease of access to, data going forward. In this session, Steve will give his thoughts on what is driving this need and how organisations can approach it in a pragmatic way, focusing on the links between good data governance, good data tech, good data analytics and ultimately good data-led decision making.