Security is often referred to as a big data problem, and the growing volume, variety, and nuance of security telemetry requires more sophistication and control than ever before. This session dives into the new data pipeline management capabilities of Google Security Operations. We’ll show how you can improve the way you route, reduce, redact, enrich, and transform security data to manage scale, reduce costs, satisfy compliance mandates, and, most importantly, drive better security outcomes.

In this session, we'll delve into how AI is reshaping the landscape for leading brands. We'll examine the concrete ways AI is being used to enhance marketing effectiveness, drive operational efficiency, and build sophisticated agentic systems. We'll showcase how Google Cloud's AI solutions can enable brands to gain actionable insights from data, automate complex processes, and create seamless, personalized customer experiences. Learn how to unlock the power of AI to elevate your brand's performance and achieve sustainable growth.

Unlock the full potential of your website and app content through AI-powered personalized search, answers, and navigation. Learn how to quickly implement and create engaging experiences that increase user engagement, drive content consumption, improve monetization, and address customer requests. Discover how intelligent search, generative AI overviews, and personalized browse can transform your site into a dynamic content hub.

With great power comes great responsibility – and the need for confidentiality. This talk explores how confidential computing technology can act as a powerful shield for your AI deployments. We’ll show how Confidential Computing and confidential accelerators safeguard sensitive data and algorithms, even during processing, to ensure that your AI workloads remain protected throughout their life cycle.

This Session is hosted by a Google Cloud Next Sponsor.
Visit your registration profile at g.co/cloudnext to opt out of sharing your contact information with the sponsor hosting this session.

Transform your high performance computing (HPC) with Google Cloud. Join this session to learn how Parallelstore, advanced tools, and expert support accelerate performance, reduce costs, and boost innovation. Optimize your HPC environment for maximum efficiency and gain a competitive edge. Explore the future of HPC and transform your organization.

Want to spend less time debugging and more time innovating? GitHub’s developer-first platform provides cutting-edge features to revolutionize your workflow, allowing you to build smarter and faster with minimal effort and maximum impact. Dive into AI-native development and get a peek at our latest Copilot-powered tools, designed for agentic experiences and developer choice and  hear from Verily about how GitHub’s platform enhances innovation and productivity.

This Session is hosted by a Google Cloud Next Sponsor.
Visit your registration profile at g.co/cloudnext to opt out of sharing your contact information with the sponsor hosting this session.

Properly architecting your storage infrastructure for AI is critical for success. Snap will share some of their best practices, implementation tips, and success stories for AI workloads. This session dives deep into training, checkpointing, and serving recommendations, covering Cloud Storage FUSE, Anywhere Cache, and parallel file systems. Gain insights to optimize your AI infrastructure and unlock its full potential. Don’t miss this opportunity to learn from real-world examples and expert advice.

Managing petabytes of Google Cloud storage objects? Attend this session to learn how the new Storage Intelligence product simplifies managing billions of objects across thousands of buckets. Leverage AI-driven insights to analyze cost, performance, security, and compliance – all through intuitive natural language queries. Quickly act on insights with bucket relocation and batch operations. Join us to uncover practical tools and exciting new features that can transform you into a Cloud Storage superhero.

Learn how to use Earth Observation data from Earth Engine to enrich your data in BigQuery. We will take a look at how to do this with Python, user defined functions and the new ST_RegionStats function in BigQuery.

Spanner isn't just a database, it's a globally distributed, strongly consistent and highly reliable database platform built for the complexities of modern AI-first applications. We'll explore how Spanner's multi-model capabilities, including advanced search and seamless integration with analytics, enable developers to build intelligent, globally accessible applications. We’ll dive into Spanner's underlying technology to simplify your database solutions and learn from real-world examples from Shopify and Palo Alto Networks.

Scaling infrastructure for your AI-powered startup? Learn practical strategies for generative AI and large language models (LLMs). Gain expert insights on architecture, deployment models, and how to build robust, scalable systems to fuel your innovation.

Introducing Google’s next-generation global network that powers Google Cloud and our multibillion user apps like Search, YouTube, Google Maps, and more. Learn about the groundbreaking technologies and the design principles of "exponential scalability,” “beyond-NINEs reliability,” “fine-grained programmability”, and “from automation to autonomy” that have guided our next-generation architecture. Discover how you can leverage these innovations to transform your enterprise connectivity and respond to the dramatic demands of AI–powered services.

Discover the perfect spot for your next store. This session shows you how to leverage Google Maps data and BigQuery to find ideal locations. Learn how to analyze valuable location insights and make data-driven decisions to grow your business.

Cybersecurity threats are escalating rapidly. How can lean IT teams effectively defend against sophisticated attacks given the complex threat landscape? This session explores how Google Cloud empowers your team with advanced threat detection, vulnerability management, and incident response capabilities, enabling you to protect your organization and stay ahead of the curve.

Scaling Google Kubernetes Engine (GKE) effectively can be complex. This session dives into the challenges and solutions for managing GKE at scale, from cost optimization and security to AI workloads. Learn how enterprises like Dun & Bradstreet leverage GKE as a secure and scalable platform for their generative AI initiatives.

Generative AI is transforming retail consumer experiences, providing self-service opportunities through virtual agents that help customers find and purchase items, as well as inquire about order fulfillment, delivery and returns. In this session, learn how retailers are delighting customers at every touchpoint, with AI-powered experiences that, provide personalized engagement across digital and voice channels, turn every relevant interaction into a sales opportunity, and coach human agents to be their best selves and resolve issues efficiently.

Data sharing is essential for driving innovation in the enterprise, but ensuring security and compliance can be challenging. Join us learn from Google, LiveRamp, and Levi's about how the unified and tightly integrated data governance capabilities of BigQuery can simplify data discovery, governance, and secure sharing. Discover how to build, share, and monetize data products with robust security and compliance, while fostering a data-driven culture across your organization.

Learn how Google Cloud is transforming data and AI governance with the latest governance and catalog innovations built directly into BigQuery. Unify metadata across platforms, boost discoverability, and accelerate insights with robust governance and security features. Discover how AI-powered insights, centralized governance, and integrated policy management can help improve data quality, track lineage, and manage access control, fostering trust and transparency in your data and AI initiatives.

Accelerate your code review process and increase software quality with Gemini Code Assist in GitHub. This session demonstrates how the power of Gemini can now be integrated into GitHub, bringing a code review agent directly to your pull requests that can provide pull request summarization and code improvement suggestions. Plus, you’ll learn how to customize these Gemini-powered reviews to focus on best practices that are specific to your team and repository.

Learn how the new agentic application stack combines evolved orchestration patterns, powerful semantic operators, and seamless interactions with Google Cloud databases. Join this breakout session to discover real-world use cases and gain insights into the future of software engineering, natural language interfaces, and multimodal applications.

Looking to turn the potential of Gen AI into tangible impact? Learn from AI leadership at Cox Communications and Capgemini as they share practical lessons on how to make generative AI genuinely valuable for businesses. Based on recent and real-world experiences, they'll cover everything from big wins and hard stumbles, to the critical lessons learned in between. Join this spotlight for a candid perspective on what it takes to progress from the AI hype cycle to head-turning achievements.

This Session is hosted by a Google Cloud Next Sponsor.
Visit your registration profile at g.co/cloudnext to opt out of sharing your contact information with the sponsor hosting this session.

To improve how people work, AI needs to be intuitive, save time and help people get more done. AI in Google Workspace helps teams throughout the work day, by organizing and analyzing information, drafting and polishing content, improving the quality of meetings, and lightening the admin load.

Businesses of all sizes are finding new ways to do better work, faster with Workspace. Join us to hear from customers transforming the way they collaborate, work, and innovate. Learn about our latest product news, and hear our vision for what’s next.

Google Cloud helps you build a strong layered defense with a robust set of access controls and policies. In this session you will learn how you can effectively use Google Cloud security guardrails specifically Organization Policies to achieve a strong security posture, leverage Google Cloud Policy Intelligence capabilities to effectively scale this posture across your organization. We’ll also share how Google Cloud makes it easy for you to start securely in the cloud with our security baseline capabilities. 

The key to maintaining a strong cloud security posture is to build from the start on a robust foundation of baseline security controls. This session delves into how Google Cloud’s Security Foundation and shared fate operating model provide prescriptive guidance for securing your infrastructure, applications, and data across various cloud adoption journeys. We’ll explore how Google Cloud’s Risk Protection Program helps you ensure your business remains resilient in the face of ever-evolving cyber risks.

Developers love Cloud Run, Google Cloud’s serverless runtime. Join this session for a deep dive into new Cloud Run capabilities that make it even simpler to deploy your applications and enable you to deploy new types of workloads, including AI inference. Discover how Cloud Run can power your most demanding workloads with unparalleled efficiency and flexibility.