In this session, we’ll build a functional generative AI application designed to solve a common IT challenge for small teams. We’ll start by defining a problem and exploring how gen AI can offer a solution. Next, we’ll select a pretrained model from Model Garden and use it to build a simple application with intelligent automation. Throughout the process, we’ll demonstrate testing and refinement techniques. This session is ideal for visual learners who want to see the power of gen AI in action and gain the confidence to build their own AI-powered solutions.

Planning to build AI agents, but unsure where to start? This session provides a practical guide to agent design for both developers and non-coders. We’ll discuss key design tradeoffs, best practices, and how to match your use case, data, and team with the right tools and techniques.

This talk focuses on using conversational AI to drive revenue growth and optimize customer experience in your contact center. Discover how AI-powered virtual agents can proactively engage customers, identify sales opportunities, qualify leads, and seamlessly hand off high-priority interactions to human agents. Additionally, explore strategies for implementing tiered service models (freemium and premium) to enhance customer journeys and increase revenue. Premium service offerings could include faster response times, queue bypassing, and video calls with live agents.

Large AI, machine learning (ML), and analytics workloads can demand high-performance access to storage from thousands of nodes and to exabytes worth of data. Unblocking innovation requires having an efficient and sustainable storage infrastructure in place. In this session, you’ll learn about how customers can achieve this using Google Cloud Hyperdisk capabilities and offerings like Hyperdisk Storage Pools, Hyperdisk ML, Hyperdisk Throughput, and more. Learn from leading customers who have used Hyperdisk to achieve their business objectives.

Step into the journey from startup to IPO with exclusive insights from Spotify. Discover how to navigate pivotal moments on the growth path, from evolving your organizational structure to tackling major architectural shifts that prepare you for an expanding customer base. Learn how cutting-edge AI can be your ally in streamlining operations, scaling with precision, and making data-driven decisions that set you apart.

Choosing the right cloud infrastructure can make or break your business strategy. Join us in this enlightening session to explore how tech-savvy individuals and enterprises alike have done the math and chosen AMD EPYC™-powered Google Cloud instances. We’ll dive into real-world customer success stories and showcase the latest virtual machines from Google Cloud and AMD. Discover how these cutting-edge products can help you deploy innovative AI applications that drive business growth, while ensuring cost and energy efficiency.

This Session is hosted by a Google Cloud Next Sponsor.
Visit your registration profile at g.co/cloudnext to opt out of sharing your contact information with the sponsor hosting this session.

Join Deutsche Bank and Deloitte as we show you how our GenAI-powered chatbot is enhancing customer engagement, driving efficiency, and changing the face of banking. In this fascinating session, we'll demonstrate how the chatbot, integrated into the Deutsche Bank customer-facing banking app, provides accurate product and service information, guides customers to the right transactions, and seamlessly connects to live agents as needed. We'll also review insights and best practices for implementing your own chatbot solutions on Google Cloud.

This Session is hosted by a Google Cloud Next Sponsor.
Visit your registration profile at g.co/cloudnext to opt out of sharing your contact information with the sponsor hosting this session.

Imagine a world where interacting with your data is as simple as chatting with a friend. Gemini in Looker makes this a reality, bringing the power of Google's most advanced AI models and agents directly to your BI workflows. This session explores how Gemini's genAI capabilities and Looker Agents are being integrated into Looker, empowering users to analyze data, build dashboards, and generate insights using natural language. Discover how this powerful combination unlocks new levels of productivity for BI professionals and business users alike.

Join us to explore the future of databases and AI, two technologies driving the AI transformation era. Discover state-of-the-art capabilities and learn how to leverage multimodal models, vector search, natural language, and text search in your applications. We’ll share practical techniques for taking these cutting-edge technologies from concept to production. Customers will share their real-world experiences using AlloyDB AI and Vertex AI to accelerate innovation and transform their businesses. Gain insights into their journeys and learn how to unlock the full potential of AI and databases for your own organization.

Transforming your cloud security means understanding that traditional application security (AppSec) almost never effectively prevents risk, cloud posture is too complex to manage, cloud runtime protection is sparsely deployed, and the security operations center (SOC) doesn’t have the visibility, AI, and automation for real-time response. Join us to learn how to remediate your cloud exposures in minutes, not weeks, using real-time AI-powered risk reduction, investigation, and response – all fueled by unified data and advanced automation. See the future of fast, intelligent, scalable cloud security.

This Session is hosted by a Google Cloud Next Sponsor.
Visit your registration profile at g.co/cloudnext to opt out of sharing your contact information with the sponsor hosting this session.

In this session, we’ll describe how Google Cloud Consulting and Professional Service teams have partnered with enterprise customers on their large-scale innovation, transformation, and migration journeys and accelerated the paths to their business objectives. We’ll cover a number of customer and partner success stories, transforming their business via large scale migration, NVIDIA GPU technologies and other AI infrastructure innovations.

This hands-on lab guides you through building a captivating generative AI application using the Gemini API in Vertex AI. You'll leverage the Streamlit framework to create an interactive interface for generating stories, providing a seamless user experience. After testing your application locally in Cloud Shell, you'll deploy it to Cloud Run for scalable and reliable serving. This hands-on experience equips you with the skills to integrate Gemini with user interfaces and efficiently deploy your AI applications.

If you register for a Learning Center lab, please ensure that you sign up for a Google Cloud Skills Boost account for both your work domain and personal email address. You will need to authenticate your account as well (be sure to check your spam folder!). This will ensure you can arrive and access your labs quickly onsite. You can follow this link to sign up!

Want large language models (LLMs) that are truly knowledgeable and context-aware? This session explores the latest advancements in grounding, expanding the knowledge frontier for LLMs. You’ll learn about recent launches that allow you to ground your models with data across Google Search, curated industry data, Google Maps, and much more.

It’s no secret that AI is a driving force behind some of the most innovative and engaging entertainment experiences today, but do you know how the AI hidden behind the scenes comes together to captivate audiences and accelerate business? In this session, a panel of leading media & entertainment executives from The Weather Channel and The Sherlock Company will reveal their AI strategies and tactics on everything from content creation, enhancing viewer engagement, streamlining content delivery, overcoming challenges around data privacy, and more. Gain invaluable insights to help implement AI in your media strategy and position your organization for the future of entertainment.

This Session is hosted by a Google Cloud Next Sponsor.
Visit your registration profile at g.co/cloudnext to opt out of sharing your contact information with the sponsor hosting this session.

Explore the latest updates to the Delivery Readiness Portal (DRP), a suite of AI-driven enablement tools, including Partner Companion, designed to revolutionize your Google Cloud partnership. Learn how your organization's unique insights are directly informing Google Cloud Sales strategies, unlocking unprecedented collaborative potential. We'll be unveiling new ways to simplify Partners' DRP journey, with tools to streamline processes, enhance profiles with validated skills, and proactively accelerate project delivery. Empower your project teams with intelligent resources, fostering rapid skill development, and driving substantial growth.

Discover how a leading transportation and logistics firm automated shipment document processing using Google's Gemini 1.5 Pro multimodal LLM with Pythian. Learn how they reduced driver dwell times by 10x, improved cargo throughput, and enhanced operational efficiency.  Hear the pros and cons of automating data extraction in the transportation industry and explore how Google Cloud Platform and Vertex AI were used to create an all-in-one solution that scans documents, extracts data, validates accuracy, and integrates with existing systems.

This Session is hosted by a Google Cloud Next Sponsor.
Visit your registration profile at g.co/cloudnext to opt out of sharing your contact information with the sponsor hosting this session.

Experience the future of AI with Google Cloud! Speak with Agentspace experts to learn how it can provide conversational assistance and take actions based on your company’s unique information. See topic details for each time block here.

Experience the future of AI with Google Cloud! Speak with customers who are building innovative AI solutions and learn directly from them. This experience offers a real-world look into "how we built it" discussions, giving you the chance to explore the possibilities. See detailed schedule of each timeblock here.

A meetup for DBAs, data engineers, and database architects to share insights, troubleshoot issues, and exchange proven strategies for cloud database management. Explore how relational databases can drive smarter AI by enriching prompts for generation. Learn from real-world experiences and expand your professional network!

In today's competitive financial landscape, delivering exceptional customer experiences is paramount. This panel features American Family Insurance (AmFam), a leader at the forefront of leveraging Google Cloud's Data & AI solutions to transform customer interactions. Join us to discover how AmFam is redefining customer experience in financial services through the power of Google Cloud's Data & AI.

Are you ready to get hands-on with Google Cloud’s AI tools? In this 2 hour gHack, you will work in teams of 4. Together you will build a Formula E Race Analysis System from scratch using a variety of our AI and Data tools. Teams will work together to build the solution by searching, learning and collaborating together to find the answers needed. 3-2-1 lights out and away we go!

Google is transforming its marketing workflows with AI, slashing task time from weeks to minutes. This session explores the business problem and the solution: a Gemini-powered product that embeds AI-assisted content creation directly into our publishing platform replacing over 10 disparate tools. We will share some key technical considerations when working with Gemini including API design, prompt engineering versus fine-tuning, and evaluation techniques to ensure high quality output. Learn how to achieve similar results by integrating AI into your marketing ecosystem.

Agentic workflows analyze vast amounts of data and generate insights in real-time, giving you a competitive advantage with your AI offering. But when should you use them and how do you get started? Join DataStax to learn what use cases are best for employing agentic workflows, best practices for assuring accuracy, and getting your agentic AI into production.

This Session is hosted by a Google Cloud Next Sponsor.
Visit your registration profile at g.co/cloudnext to opt out of sharing your contact information with the sponsor hosting this session.

Get an exclusive look at the future of AI. Join us for rapid-fire pitches from the most promising startups in Google's AI Accelerator. Gain insights into the cutting-edge technologies and groundbreaking ideas poised to transform industries.

Discover how to break free from the cycle of endless AI Proofs of Concept (POC) and unlock scalable, enterprise-wide impact. In this session, we’ll explore proven strategies for operationalizing AI, including leveraging cloud-native solutions like Vertex AI, building robust MLOps pipelines, and defining measurable ROI tied to business goals. Through real-world examples and actionable insights, learn how to overcome common scaling challenges, drive cultural adoption, and future-proof your AI strategy for sustained innovation and success.

This Session is hosted by a Google Cloud Next Sponsor.
Visit your registration profile at g.co/cloudnext to opt out of sharing your contact information with the sponsor hosting this session.