Agencies are applying cutting-edge technology to safeguard communities and resources, bolster emergency management, and streamline disaster response efforts. Learn how AI, predictive capabilities, real-time data analysis, and a modernized IT infrastructure can be used to build a more resilient future.

The cloud is more than infrastructure – it’s a catalyst for content innovation in the media and entertainment industry. This session explores how companies are using cloud capabilities to streamline and optimize workflows to drive business outcomes. Join us to discover how the cloud is powering the next generation of content creation and distribution, unlocking the full potential of your valuable media assets.

Learn how Equifax is driving productivity gains by adopting Gemini & Google Workspace. We’ll cover their strategic migration from Microsoft to Workspace, which set the foundation for seamless generative AI. This session highlights their Gemini pilot for 1,000 users, focusing on practical strategies for change management & maximizing user adoption. We’ll share how Equifax empowered employees with prompt engineering & tailored use case training, offering a replicable model for organizations.

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PostgreSQL is one of the most popular open source databases for application development.  Furthermore, native support for vector search makes PostgreSQL an excellent choice for generative AI app development too. Learn why Google Cloud is the best place for your PostgreSQL workloads across Cloud SQL, AlloyDB and Spanner database offerings. Also hear from Salesloft about their journey to Google Cloud and how they chose which database service to select for their workloads.

See a live demo on how Dialpad streamlines communications and extracts real-time insights from business conversations. Our Ai-powered customer communications platform seamlessly combines contact center and sales-related functionality with voice, video, and messaging, empowering organizations to build stronger customer relationships. Come see how features, such as Ai CSAT, Ai Recaps, and Ai Playbooks, can transform your business outcomes.

This Session is hosted by a Google Cloud Next Sponsor.
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The future of AI is at the edge and edge inferencing is transforming industries. The power of an AI-ready data center, connected to Google Cloud, optimizes edge AI by bringing AI processing closer to all types of data sources for unprecedented speed and efficiency, enabling real-time insights. Success relies on low latency and high-performance physical infrastructure; Equinix's global network of 260+ AI-ready data centers in 73 metros securely connects clouds to customers, partners, and service providers to accelerate AI deployments.

This Session is hosted by a Google Cloud Next Sponsor.
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Always wanted to get started with open source LLMs? Meta's Llama models are among the most popular and best performing in the world – and you can find them in Vertex Model Garden. In this session, we'll cover everything you need to know about working with Llama models on Vertex, from prompting best practices to choosing the best deployment method for your use case. With practical demos and real-world examples, discover how Llama can power your startup.

**Please bring your laptop to get the most out of this hands-on session**

Distributed computing for ML is hard. JAX makes it easy (with TPUs & GPUs). Come share your experiences with JAX so we can all learn when JAX is the easy answer and when you should be looking for alternatives.

In the ongoing battle against cyberthreats, AI can unlock new levels of efficiency, accuracy, and proactive defense. In this session, a Google Security Operations customer will delve into practical use cases where AI is already delivering tangible benefits to security teams. We’ll also introduce new capabilities designed to automatically triage and analyze alerts. Join us to learn how you can put Gemini to work to enable more precise threat detection and faster incident response in your environment.

AlloyDB for PostgreSQL is Google Cloud’s high-performance, PostgreSQL-compatible database service for your demanding online transaction processing (OLTP), hybrid transactional and analytical, and generative AI applications. In this session, we’ll cover what’s new with AlloyDB, including critical enterprise features across performance, availability, ease of use, and more. You’ll also learn how customers are quickly migrating to AlloyDB with Database Migration Service and how they’ve successfully scaled their workloads with AlloyDB, saving money while doing so.

KPMG LLP is driving the AI-powered trend of software disintermediation using Google Vertex AI and Gemini. Together with a leading commercial banking system, KPMG developed an AI Advisor and Agent that interacts directly with the system of record, eliminating the need for employees to navigate complex screen chains. The concept, applicable across industries, can significantly reduce direct fees and employee costs. Join us to explore the implications of a future where AI Agents streamline system interactions and enhance operational efficiency.

This Session is hosted by a Google Cloud Next Sponsor.
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We will delve into the practical applications of AI-assisted coding within a large organization, highlighting the specific ways Ulta Beauty's developers are utilizing Gemini Code Assist to streamline workflows. Understand how Ulta successfully gained buy-in from both management and engineering teams by demonstrating the tool's value and addressing potential concerns. Learn about Ulta's thoughtful approach to integrating new AI technologies while prioritizing security, responsible usage, and alignment with existing development processes. 

Build, deploy, and monetize AI agents on Google Cloud. This session covers the full lifecycle — development on Vertex AI, packaging, publishing, and commercialization on Google Cloud Marketplace, deployment on GKE etc., and customer access, including via Google Agentspace. We'll demonstrate leveraging the Google Cloud partner ecosystem to build enterprise-grade agents.

This session will demonstrate how AMD EPYC™ powered Google Cloud instances can transform your IT strategy — whether you are leveraging them for general IT, line-of-business, or high-performance computing (HPC) workloads. Join us to delve into the specifications of the latest Google Cloud VMs built on AMD technology. Learn how these advanced instances deliver unparalleled performance for your investment while we demonstrate how to structure your Google Cloud deployment for optimal efficiency and performance.

This Session is hosted by a Google Cloud Next Sponsor.
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Join this session for a discussion on how Replit is using Claude on Google Cloud's Vertex AI to transform software development. Learn how Replit enables anyone to build and deploy production-ready applications from any device, what made Claude the ideal AI partner for their mission, and how this collaboration is empowering the next billion software creators globally.

This Session is hosted by a Google Cloud Next Sponsor.
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In this session, we’ll build a functional generative AI application designed to solve a common IT challenge for small teams. We’ll start by defining a problem and exploring how gen AI can offer a solution. Next, we’ll select a pretrained model from Model Garden and use it to build a simple application with intelligent automation. Throughout the process, we’ll demonstrate testing and refinement techniques. This session is ideal for visual learners who want to see the power of gen AI in action and gain the confidence to build their own AI-powered solutions.

Step into the journey from startup to IPO with exclusive insights from Spotify. Discover how to navigate pivotal moments on the growth path, from evolving your organizational structure to tackling major architectural shifts that prepare you for an expanding customer base. Learn how cutting-edge AI can be your ally in streamlining operations, scaling with precision, and making data-driven decisions that set you apart.

Choosing the right cloud infrastructure can make or break your business strategy. Join us in this enlightening session to explore how tech-savvy individuals and enterprises alike have done the math and chosen AMD EPYC™-powered Google Cloud instances. We’ll dive into real-world customer success stories and showcase the latest virtual machines from Google Cloud and AMD. Discover how these cutting-edge products can help you deploy innovative AI applications that drive business growth, while ensuring cost and energy efficiency.

This Session is hosted by a Google Cloud Next Sponsor.
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Join Deutsche Bank and Deloitte as we show you how our GenAI-powered chatbot is enhancing customer engagement, driving efficiency, and changing the face of banking. In this fascinating session, we'll demonstrate how the chatbot, integrated into the Deutsche Bank customer-facing banking app, provides accurate product and service information, guides customers to the right transactions, and seamlessly connects to live agents as needed. We'll also review insights and best practices for implementing your own chatbot solutions on Google Cloud.

This Session is hosted by a Google Cloud Next Sponsor.
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Imagine a world where interacting with your data is as simple as chatting with a friend. Gemini in Looker makes this a reality, bringing the power of Google's most advanced AI models and agents directly to your BI workflows. This session explores how Gemini's genAI capabilities and Looker Agents are being integrated into Looker, empowering users to analyze data, build dashboards, and generate insights using natural language. Discover how this powerful combination unlocks new levels of productivity for BI professionals and business users alike.

Join us to explore the future of databases and AI, two technologies driving the AI transformation era. Discover state-of-the-art capabilities and learn how to leverage multimodal models, vector search, natural language, and text search in your applications. We’ll share practical techniques for taking these cutting-edge technologies from concept to production. Customers will share their real-world experiences using AlloyDB AI and Vertex AI to accelerate innovation and transform their businesses. Gain insights into their journeys and learn how to unlock the full potential of AI and databases for your own organization.

In this session, we’ll describe how Google Cloud Consulting and Professional Service teams have partnered with enterprise customers on their large-scale innovation, transformation, and migration journeys and accelerated the paths to their business objectives. We’ll cover a number of customer and partner success stories, transforming their business via large scale migration, NVIDIA GPU technologies and other AI infrastructure innovations.

It’s no secret that AI is a driving force behind some of the most innovative and engaging entertainment experiences today, but do you know how the AI hidden behind the scenes comes together to captivate audiences and accelerate business? In this session, a panel of leading media & entertainment executives from The Weather Channel and The Sherlock Company will reveal their AI strategies and tactics on everything from content creation, enhancing viewer engagement, streamlining content delivery, overcoming challenges around data privacy, and more. Gain invaluable insights to help implement AI in your media strategy and position your organization for the future of entertainment.

This Session is hosted by a Google Cloud Next Sponsor.
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Discover how a leading transportation and logistics firm automated shipment document processing using Google's Gemini 1.5 Pro multimodal LLM with Pythian. Learn how they reduced driver dwell times by 10x, improved cargo throughput, and enhanced operational efficiency.  Hear the pros and cons of automating data extraction in the transportation industry and explore how Google Cloud Platform and Vertex AI were used to create an all-in-one solution that scans documents, extracts data, validates accuracy, and integrates with existing systems.

This Session is hosted by a Google Cloud Next Sponsor.
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Organizations excel at building software, but they often struggle with the complexity of delivering it to production. This session introduces Software Logistics, a crucial discipline within Platform Engineering, focusing on the journey from package to runtime. Learn how to build delivery pipelines that handle modern cloud-native applications through practical patterns, real-world examples, and essential frameworks. Discover how customers implement Software Logistics practices to achieve reliable, secure, and efficient delivery of applications.

This Session is hosted by a Google Cloud Next Sponsor.
Visit your registration profile at g.co/cloudnext to opt out of sharing your contact information with the sponsor hosting this session.