Transform customer engagement with Conversational Agents, Agent Assist, and Conversational Insights. Observe a multimodal agent in action, combining gen AI with business logic. Explore the unified console for building no-code conversational agents.

This session provides strategies for maximizing business value with generative AI. We cut through the hype and offer actionable insights for building and deploying advanced gen AI business capabilities. We'll delve into strategies that our customers use to get the most out of their AI investment, explore the essential foundations for scaling up, and share a vision for the future of business operations transformed by agentic AI.

Bring generative AI capabilities to your local environment with Google Distributed Cloud. Maintain data residency without compromising on latency.

Discover the future of games, powered by AI. Explore interactive gameplay experiences leveraging the best of Google Cloud, including real-time generative AI, planet-scale game servers, and more.

This workshop examines the critical lessons learned in deploying generative AI applications and explores how these insights can shape the future of the "AI Agents era." We'll delve into the practical challenges and solutions encountered in moving from initial answers to actionable implementations, prescribing how these learnings can be applied to build more sophisticated, autonomous, and impactful AI systems.

In this demo we partnered with Vodafone to show how our customers are using multi-modal gen AI to elevate field agent knowledge level and productivity. This demo showcases how CSPs can democratize data for high turnover positions, improve the quality of service, and reduce the cost for the CSP while increasing the satisfaction for the customers.

A reference implementation for analyzing geospatial data with generative AI. Combine Google’s unique ML models with your own data and Gemini’s reasoning capabilities to unlock powerful insights for crisis response, public health, climate resilience, and more.

This session explores real-world success stories from world-leading companies in financial services, retail, healthcare, gaming sectors, and more. The forum is ideal for business leaders, technical executives, product managers, and developers to see how gen AI is being used for automation, personalization, knowledge extraction, differentiated experiences, operational efficiency, and user protection within their own organizations.

For years, mainframe modernization seemed out of reach. Generative AI breakthroughs, led by Google’s Gemini, offer automated assessments, code transformation, and risk mitigation for accelerated and cost-effective cloud migration. Learn from Ford and Intesa Sanpaolo about how they reduced costs, boosted performance, and embraced innovation by modernizing their core applications off the mainframe and onto Google Cloud. Learn how Google Cloud’s mainframe modernization solutions can work for your digital transformation journey.

Monitor generative AI workloads using Google Cloud Observability, including alerting and troubleshooting.

Unleash fresh avenues for efficient marketing with data analytics and generative AI. Combine creativity with modern analytics to transform marketing workflows from real-time insights to AI-powered recommendations, segmentation, and image and video generation.

Want to deploy generative AI across your organization but not sure how to keep your sensitive data secure and compliant? Join this session to hear from industry practitioners and Google experts about the best practices and lessons learned when embarking on this journey. We will demo how you can use built-in controls to identify sensitive data in your organization and restrict access to it and share insights, admin control recommendations, and lived customer experiences.

Drive the next wave of AI innovation with Google Cloud databases. This Spotlight session explores cutting-edge innovations that enable you to modernize your database estate to quickly build gen AI apps, unify transactional and analytical workloads for real-time insights, and simplify database management with assistive AI. Join us to witness the future of Google Cloud databases, exclusive product announcements, insightful demos, and inspiring customer stories.

In this spotlight, we will explore Google Cloud’s approach to getting started with generative AI and share examples of how organizations are putting generative AI into production with Google Cloud and creating AI Agent experiences for their customers, employees and partners. Join the session to learn about all our new announcements planned for the best foundation models, best agent building framework, and the most integrated agent space, come together to help you orchestrate a solid AI future for your organization.

In this spotlight, we will explore Google Cloud’s approach to getting started with generative AI and share examples of how organizations are putting generative AI into production with Google Cloud and creating AI Agent experiences for their customers, employees and partners. Join the session to learn about all our new announcements planned for the best foundation models, best agent building framework, and the most integrated agent space, come together to help you orchestrate a solid AI future for your organization.