Everyone's trying to make LLMs "accurate." But the real challenge isn't accuracy — it's context. We'll explore why traditional approaches like evals suites or synthetic question sets fall short, and how successful AI systems are built instead through compounding context over time. Hex enables a new workflow for conversational analytics that grows smarter with every interaction. With Hex's Notebook Agent and Threads, business users define the questions that matter while data teams refine, audit, and operationalize them into durable, trusted workflows. In this model, "tests" aren't written in isolation by data teams — they're defined by the business and operationalized through data workflows. The result is a living system of context — not a static set of prompts or tests — that evolves alongside your organization. Join us for a candid discussion on what's working in production AI systems, and get hands-on building context-aware analytical workflows in Hex!

Spoiler alert: you can’t! But new approaches to teaming, tracking, and tech are helping data teams shift from cost centers to strategic powerhouses. We’ll share how Hex customers are leading this change, how AI is evolving the space, and actionable takeaways for all data roles.

AI is transforming data teams - maybe you're anxious, excited, or kind of bummed. I'll share how I went from AI skeptic to enthusiast, how analytics engineering is evolving, and how data teams can finally deliver on promises we've been making for years.

Spoiler alert: you can’t! But, there are some new approaches to teaming, measurement tracking, and technology that modern data teams are applying, changing their reputation in the organization from a cost center to a strategic value-add. We’ll share how Hex customers are revolutionizing the data field, explore the evolving impact of AI on data, and provide honest, actionable insights for data leaders, practitioners, and executives.

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