M365 Copilot lights up AI and agentic success in Retail and Consumer Goods! This session will help partners and customers understand how AI agents empower marketers to identify and engage the right audiences, accelerate personalization, and optimize campaigns across channels. Partners and customers alike will take away ideas on how to tap into Microsoft’s ecosystem to maximize value, strengthen collaboration, and create differentiated customer experiences.

Isolating tenants, managing costs, and ensuring reliability are core challenges for any multi-tenant SaaS app. This session provides a blueprint on Azure using real world examples. We'll dive deep into the data tier, contrasting Azure Cosmos DB’s DB-per-tenant pooling model against the partition-key-per-tenant strategy to find your ideal balance of cost and isolation. Learn how these choices impact your TCO and security posture and manage tenants with design patterns like deployment stamps.