In today’s data-led environment, fostering a robust data culture is no longer a nice-to-have, it’s a strategic necessity. This session will explore how forward-thinking organisations are embedding data into the very fabric of their culture, not only within technical teams but across marketing, operations, and senior leadership.

We’ll delve into how companies are aligning data strategy with customer experience, and how inclusive, high-performing teams are being built with diversity and empowerment at their core.

Drawing on examples from leading UK and global brands such as Unilever, Sainsbury’s, and Haleon, we’ll examine how scaling data literacy and trust across functions can unlock innovation and drive competitive advantage. Join us to discover what a strong data culture looks like in 2025, how to foster cross-functional collaboration, and what lies ahead for data-driven transformation.

Powered by: Women in Data®

Looker is transforming business intelligence (BI) with the power of AI. This session explores the latest AI advancements in Looker, showcasing how these new features – combined with the power of its semantic modeling and self-service exploration capabilities – simplify data analysis and empower everyone to make data-driven decisions. We’ll cover Looker AI and BI strategies, demonstrate new capabilities, and share best practices for leveraging AI in your BI workflows.

Join us to learn how to activate the full potential of your data with AI in BigQuery. Take an in-depth look at how BigQuery's core integration with generative AI models like Gemini, coupled with its petabyte-scale analytics capabilities, enables new possibilities for gaining insights from your data. Learn how to derive insights from your untapped and unstructured data such as images, documents, and audio files, and explore BigQuery vector search and multi-modal embeddings, all powered by Google's industry-leading AI capabilities in BigQuery using simple Cloud SQL queries. You will also learn how Unilever is creating a data strategy that allows data teams to scale efficiently and rapidly experiment with AI models and gen AI use cases.

Click the blue “Learn more” button above to tap into special offers designed to help you implement what you are learning at Google Cloud Next 25.