In today’s data-led environment, fostering a robust data culture is no longer a nice-to-have, it’s a strategic necessity. This session will explore how forward-thinking organisations are embedding data into the very fabric of their culture, not only within technical teams but across marketing, operations, and senior leadership.

We’ll delve into how companies are aligning data strategy with customer experience, and how inclusive, high-performing teams are being built with diversity and empowerment at their core.

Drawing on examples from leading UK and global brands such as Unilever, Sainsbury’s, and Haleon, we’ll examine how scaling data literacy and trust across functions can unlock innovation and drive competitive advantage. Join us to discover what a strong data culture looks like in 2025, how to foster cross-functional collaboration, and what lies ahead for data-driven transformation.

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